Toyota made it clear from the beginning that their SUV would be priced around the mid-$50,000 range. True to their word, the 2024 Land Cruiser starts at $55,950, marking a significant $30,000 reduction from the previous generation, with a twist.
In 2021, the most affordable Toyota Land Cruiser came in at $85,665, boasting eight seats and a towing capacity of 8,200 pounds. However, the 2024 model is limited to a five-seater configuration and can tow up to 6,000 pounds.
After a two-year absence, the Land Cruiser returns to the United States with its rugged appearance reminiscent of its late 1950s roots. Built on the TNGA-F platform shared with other Toyota trucks, it now features a 2.4-liter turbocharged engine integrated into the i-FORCE MAX hybrid powertrain, delivering 326 horsepower and 465 pound-feet of torque.
Retaining its iconic off-road capabilities, the Land Cruiser comes with an electronic locking rear differential for improved traction, Multi-Terrain Select for enhanced wheel spin control, and Downhill Assist Control for steady descents.
The model has changed, losing its third row of seats but gaining a new infotainment system with wireless connectivity and a premium sound system.
Customers can choose from three grades: Land Cruiser 1958, Land Cruiser, and the limited-run First Edition.
The Land Cruiser 1958 pays homage to the first-generation model, while the First Edition offers exclusive features such as unique wheels and additional off-road enhancements. Prices start at $63,445 for the Land Cruiser grade and go up to $76,445 for the First Edition.
The 2024 Toyota Land Cruiser, which starts at $55,950 before destination fees, is anticipated to launch in the US market in the approaching spring and is offered in a range of exterior paint options.
For added peace of mind, Toyota provides warranty coverage for the powertrain and basic parts in addition to corrosion protection and battery coverage.