The Japanese automaker is currently targeting the off-road American market with the 2024 Land Cruiser, implementing a new pricing strategy that significantly reduces its cost compared to the 2021 model.
However, shortly after the initial rollout of the 2024 Land Cruiser in the spring, attention will shift towards strengthening its position in the mid-size sector with the introduction of the 2025 Camry and the debut of the Crown Signia crossover SUV.
This transition may face some criticism, especially considering the higher price point of the Crown Signia compared to the previous Venza model, which was priced at $35,000.
The 2025 Toyota Camry is exclusively offered with a hybrid powertrain, delivering 225 hp (FWD) or 232 hp (eAWD), an upgrade from the previous 208 hp model.
Despite utilizing the same TNGA-K platform as the XV70 model, some may perceive the cosmetic changes, including the new ‘hammerhead’ grille and shared styling with other Toyota models, as insufficient to mark a significant advancement.
Nevertheless, digital car content creators like Vishnu Suresh, known as zephyr_designz on social media, showcase imaginative designs to make the 2025 Toyota Camry stand out. These designs include extreme modifications such as custom bumpers, exhaust tips, spoilers, and aftermarket wheels, appealing to different tastes and preferences.