Since its debut in 2020, the Mahindra Thar has not only captured the attention of SUV enthusiasts but has also earned a devoted following, establishing itself as an icon in the automotive landscape.
The fervor surrounding this lifestyle vehicle has been unparalleled, with its rugged charm and off-road capabilities resonating strongly among consumers. Building on the success of the Thar, Mahindra further expanded its appeal by introducing the rear-wheel-drive variant, enhancing its versatility and desirability.
Now, continuing its quest to elevate the Thar’s allure, Mahindra has unveiled the Thar Earth Edition, a limited-edition model designed to captivate enthusiasts with its distinctive styling and enhanced features.
Available exclusively in the 4X4 variant, the Thar Earth Edition embodies a blend of ruggedness and sophistication, offering a unique proposition in the SUV segment.
With prices ranging from Rs 15.4 lakh to Rs 17.6 lakh for the top-tier version, the Earth Edition is positioned as a premium offering within the Thar lineup, available in the LX Hard Top variant.
What sets the Thar Earth Edition apart is its striking design elements, starting with the exclusive Desert Fury color scheme that adorns the body, grille, and ORVMs, creating a commanding presence on the road.
Complementing the exterior are new silver alloy wheels and matte-black badges, adding a touch of sophistication to the rugged aesthetics. Custom dune-inspired decals and Earth Edition badging further enhance the visual appeal, showcasing the vehicle’s unique identity.
Stepping inside the cabin, occupants are greeted by an ambiance of luxury and refinement, characterized by beige leatherette seats featuring ‘shifting dunes’ patterns and Desert Fury-colored accents.
The interior design is meticulously crafted, with Desert Fury inserts adorning the AC vents, steering wheel, center console accent, and Thar branding on the doors, creating a cohesive and visually appealing environment.
To elevate the premium feel, dark chrome accents are tastefully integrated throughout the cabin, adding a touch of elegance to the overall design.
In addition to its aesthetic enhancements, the Thar Earth Edition also boasts impressive performance credentials thanks to its powerful engine options.
Buyers can choose between a 2.0-liter petrol unit producing 152 hp of peak power and 300Nm of torque or a 2.2-liter diesel motor delivering 132 hp of peak power and 300Nm of torque.
Both engine variants are paired with either a 6-speed manual or a 6-speed automatic transmission, ensuring a thrilling driving experience across diverse terrains.
All in all, the Mahindra Thar Earth Edition represents a culmination of style, performance, and exclusivity, offering discerning buyers a unique opportunity to own a truly special SUV that combines rugged capability with refined luxury.
Also read: Mahindra 5 Door Thar: Launch Date & Features
