Jaguar is poised to revolutionize the automotive industry by accelerating its transition to electric power ahead of its competitors. With plans to phase out internal combustion engine models and introduce a fully electric lineup, Jaguar aims to reclaim its position in the premium car market.
Despite trailing behind rivals in sales, Jaguar’s bold strategy involves retiring all current models, including the electric I-Pace, to make way for a new era of electric vehicles.
While initial plans considered offering electric versions of existing models, such as the XJ sedan, the decision was made to prioritize a comprehensive shift toward electric powertrains.
According to Joe Eberhardt, JLR North America’s President and CEO, the transition will involve gradually phasing out current models while synchronizing production with the introduction of new electric vehicles. This strategic approach ensures a seamless transition for customers while aligning with Jaguar’s vision for a sustainable future.
The upcoming lineup, underpinned by the Jaguar Electric Architecture (JEA), promises to deliver cutting-edge technology, performance, and luxury.
With the debut of a four-seat grand tourer slated for the end of the year, followed by additional electric models in subsequent years, Jaguar aims to rival established electric vehicles in the market.
As Jaguar prepares to usher in a new era of electrification, anticipation grows for the unveiling of its groundbreaking electric vehicles, signaling a transformative shift for the iconic British automaker.