After over a decade of development and a staggering $10 billion investment, Apple’s ambitious venture into the automotive industry, known as the Apple Car, came to an abrupt halt.
Despite holding valuable patents and technological advancements, Apple’s decision to abandon the project sparked speculation and analysis within the industry.
Former Nissan CEO Carlos Ghosn posits that Apple’s departure stemmed from a realization of the project’s limited profit potential, contrasting with the company’s high-margin business model.
Others suggest that Apple’s lack of expertise in car manufacturing and failed negotiations with established automakers contributed to the project’s demise.
The envisioned Apple Car, originally conceived as a fully autonomous vehicle integrated into the Apple ecosystem, faced numerous challenges and setbacks throughout its development.
Apple downscaled its ambitions for the Apple Car, transitioning from a revolutionary autonomous vehicle to a more conventional model with limited self-driving capabilities.
Despite the setback, industry observers remain intrigued by the possibility of Apple revisiting the project in the future as technological advancements and market dynamics continue to evolve.
