Renowned DJ Steve Aoki, known for his eclectic taste in cars, recently added a Tesla Cybertruck Founders Edition to his impressive collection. Aoki’s enthusiastic unboxing video, shared by Tesla CEO Elon Musk, highlights Cybertruck’s appeal to celebrities, reinforcing Tesla’s advertising strategy of relying on influential early adopters rather than traditional marketing.
Joining a list of celebrity Cybertruck owners, including Ciara, Kim Kardashian, Justin Bieber, Pharrell Williams, and Lady Gaga, Aoki’s excitement is palpable as he praises the vehicle’s distinctive design and futuristic features.
Despite owning a range of high-end cars, Aoki is impressed with the Cybertruck, describing it as a standout vehicle that drives unlike anything else.
Elon Musk’s belief in building superior products over traditional advertising is underscored by Cybertruck’s appeal to influential figures like Aoki, whose passionate endorsement resonates with fans and potential buyers alike.
With celebrities like Aoki showcasing the Cybertruck’s allure, Tesla’s unconventional marketing approach proves effective in generating buzz and driving sales.