The Ford Maverick, a popular unibody compact pickup truck, is about to face its only rival, the 2025 Hyundai Santa Cruz, at the upcoming New York Auto Show. As anticipation builds for Santa Cruz’s refresh, the spotlight returns to the compact pickup segment.
While the last discussion about the Ford Maverick involved recalls and technical issues, the focus now shifts to its competition. The Santa Cruz’s much-needed refresh will debut alongside the Tucson SUV at the 2024 New York Auto Show.
Ford, poised to assess its response, awaits details on the 2025 Santa Cruz’s specifications. Rumors speculate on Ford’s potential countermove, with suggestions of a revamped Maverick ST borrowing design elements and powertrain from other Ford models.
However, opinions vary on the feasibility and appeal of such an approach, particularly considering the Maverick’s existing popularity as a practical compact pickup. Enthusiasts are excited about the new Santa Cruz and how it will affect the competitive compact pickup market when the industry gets ready for the New York Auto Show.
