Nissan is setting on an ambitious journey toward the future, revealing a comprehensive three-year business plan that promises significant changes to its lineup and operations. Central to this plan is the launch of seven new models in North America and a thorough refresh of 78 percent of its existing U.S. lineup by 2026.
As part of this strategic initiative, Nissan aims to introduce 30 new models worldwide over the next three years, with a near-even distribution between electric and gasoline-powered variants. This global expansion reflects Nissan’s commitment to embracing electrification while catering to diverse market demands.
One of the key highlights of Nissan’s plan is a concerted effort to reduce the cost of its next-generation electric vehicles (EVs). By leveraging shared development costs and adopting innovative engineering approaches, Nissan aims to slash the price of its upcoming EVs by 30 percent compared to the current Nissan Ariya model.
This bold move is expected to pave the way for broader adoption of electric mobility and ultimately achieve pricing parity between EVs and internal combustion engine (ICE) vehicles by 2030. Moreover, Nissan is set to invest $200 million in enhancing its integrated customer experience in the United States, signaling its commitment to delivering unparalleled service and support to its customers.
This investment aligns with Nissan’s ambitious sales target of increasing North American sales by 330,000 units by 2026, compared to 2023. While specific details about the powertrains of the upcoming U.S.-bound models remain undisclosed, Nissan has hinted at the introduction of plug-in hybrid models and its innovative e-Power system.
The e-Power technology, featuring a gasoline engine acting as a generator for electric motors, represents a significant step towards expanding Nissan’s electrified offerings in the American market. Looking ahead, Nissan envisions a future where electrified vehicles account for 40 percent of global sales by 2026, with this figure expected to rise to 60 percent by 2030.
This ambitious Electrification drive underscores Nissan’s commitment to sustainability and innovation in the automotive industry. Nissan’s comprehensive business plan reflects its determination to drive value, strengthen competitiveness, and traverse the evolving market dynamics.
With a robust product offensive, intensified electrification efforts, and strategic partnerships, Nissan is poised to chart a course toward sustainable growth and profitability in the years to come.
CEO Makoto Uchida emphasizes that this plan will enable Nissan to overcome market volatility and thrive in an ever-changing industry, demonstrating the company’s unwavering commitment to shaping the future of mobility and ensuring a prosperous tomorrow for itself and its customers.