Volkswagen is presenting an innovative response to a distinctive challenge in Australia – kangaroos. In a nation where these marsupials thrive, Volkswagen has introduced the RooBadge, a modified version of its logo aimed at preventing kangaroos from coming near vehicles.
The RooBadge is not just a clever design gimmick; it’s a response to the alarming number of kangaroo collisions that occur each year in Australia. Tens of thousands of these animals are hit annually, prompting Volkswagen to take action.
The RooBadge, featuring a perforated logo, emits sounds through a built-in loudspeaker that kangaroos find unpleasant, discouraging them from getting too close to vehicles.
Developed over three years, the RooBadge is integrated into the infotainment system of Volkswagen’s Amarok model. It utilizes location data to identify common kangaroo habitats and adjusts its sound emissions accordingly. Mimicking the noises of predators, birds, and even stampeding kangaroos, the RooBadge aims to create a deterrent effect.
But what if you don’t drive a Volkswagen? Fear not, as Volkswagen Australia plans to offer a license plate-mounted variant of the RooBadge. Additionally, owners of other car brands can benefit from similar deterrent devices to mitigate kangaroo encounters.
While the practicality of the RooBadge is evident, its introduction doesn’t lack a touch of humor. With its development and marketing, one can’t help but imagine a bit of playful laughter echoing from Volkswagen’s offices in Sydney.
Yet, despite its lightheartedness, the RooBadge addresses a genuine concern on Australian roads, offering drivers a quirky yet effective solution to kangaroo collisions.