Revealed in April 2023, the 2024 model year Jeep Wrangler received a bold addition to its paint options in the form of Tuscadero, a vibrant pink hue. Celebrating 4×4 Day 2024, this color harks back to the iconic shade introduced in 2021, which proved immensely popular with over 30,000 units ordered in its short run.
Even if FCA US LLC’s total sales decreased in 2023, the Wrangler saw a modest increase in Q1 2024, outperforming competitors like the Ford Bronco. Tuscadero joins a palette of eight other colors, with options available across various trim levels, including the Willys, Sahara, and Rubicon.
Priced at $895 additional cost, Tuscadero adds a playful touch to the Wrangler’s rugged aesthetic, further enhancing its appeal to adventurous drivers seeking standout style on and off the road.
