Many people really like pink Jeeps. In 2021, Jeep introduced a special pink color called Tuscadero Pink for the Wrangler. It became so popular that Jeep had to make more for the 2022 models to meet the demand. After that, they stopped making it, but now, for the 2024 Wrangler, Tuscadero Pink is making a comeback.
Bill Peffer, who is in charge of Jeep in North America, said, “About 30,000 customers ordered Tuscadero when it first came out in 2021. We always want to give our customers what they want, so we’re excited to bring back the popular Tuscadero paint color for the Jeep Wrangler for 4×4 Day 2024.”
Tuscadero Pink will be one of the special colors offered by Jeep, along with Gobi (beige), Gecko (electric green), Chief (robins egg blue), and Nacho (pale orange). When Jeep first described Tuscadero Pink, they called it a “deep and intense chromatic magenta.” This color has also been used for other cars made by the same company, like Furious Fuchsia.
Now, the 2024 Wrangler will have even more color options, including Tuscadero, Anvil, Earl, Firecracker Red, Granite Crystal, Silver Zenith, Hydro Blue, Bright White, Black, and Bikini teal. You can order the 2024 Wrangler in Tuscadero Pink starting today, but it will cost $895 extra. This color is available for the Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X, and Rubicon 392 models.
Right now, you can only get a black hardtop, body-color hardtop, or black soft top with the Tuscadero Pink Wrangler. But by summer, Jeep will offer a Sky One-Touch power top in Tuscadero Pink too.
