Following Tesla’s lead, Ford announces significant price cuts for its 2024 F-150 Lightning lineup, with discounts of up to $5,500 on select trims. Facing sluggish EV sales, Ford implements price reductions to boost demand and remain competitive in the electric vehicle market.
Despite initial price increases, Ford’s decision to lower prices reflects a strategic shift to attract more buyers and stimulate sales. The Flash trim receives the largest price drop of $5,500, offering a compelling option with advanced features and a range of up to 320 miles.
Lower prices across select trims make the F-150 Lightning more accessible to consumers, aligning with Ford’s goal of expanding its EV market share. As Ford adjusts production schedules and plans for future electric vehicles, including the delayed T3 pickup trucks, the company remains committed to advancing its electrification efforts and meeting evolving consumer preferences.