According to the official first-quarter sales report for the American automotive market, Ford’s F-Series continues to reign as the country’s favorite large pickup truck, maintaining a significant lead over competitors like the Chevy Silverado and Ram Trucks.
Despite a slight decrease to nearly 153,000 units in the first three months of the year, the F-Series remains ahead, with the Silverado trailing at nearly 130,000 units and the GMC Sierra recording around 68,597 deliveries. The Ram P/U, encompassing both light-duty and heavy-duty lines, sold 89,417 units during the same period.
Despite the temporary dip in sales, Ford’s lineup is poised for a resurgence with the introduction of a new Super Duty generation and the refreshed 2024 F-150 model. Additionally, aftermarket interest in the latest F-Series releases is expected to further boost sales figures.
In response, Roush Performance has revealed the 2024 Roush F-150, boasting significant enhancements over the stock model. With the GP-670 package, this truck delivers a substantial increase in power, reaching 661 horsepower and 664 pound-feet of torque.
Featuring Roush’s signature aesthetic upgrades and performance enhancements, the Roush F-150 offers a blend of aggressive styling and high-performance capabilities. Backed by an industry-leading warranty, the Roush F-150 is set to capture the attention of truck enthusiasts seeking enhanced performance and distinctive design.