Rivian is gearing up for the 2024 production ramp-up amidst the overhaul of its Normal factory for the refreshed R1 lineup. While managing expectations, the company assures enthusiasts of new features long-awaited by Rivian owners.
Camouflaged prototypes of the R1T and R1S have been spotted during testing, hinting at the extensive development phase underway. Despite the camouflage, the prototypes appear to maintain the familiar design language, with subtle enhancements expected primarily in the headlights, taillights, and bumpers.
However, the true evolution lies beneath the surface, with significant improvements planned in manufacturing efficiency and architectural enhancements across the refreshed R1 models. Rivian CEO RJ Scaringe recently announced a halt in production at the Normal, Illinois factory to implement crucial changes aimed at enhancing efficiency and reducing production costs.
These adjustments coincide with optimizations to the R1 architecture, including the introduction of a tri-motor variant and potentially phasing out the quad-motor configuration for cost benefits.
The rumored tri-motor variant promises enhanced power, possibly reaching up to 1,000 horsepower, catering to enthusiasts seeking heightened performance. Additionally, Rivian is rumored to target the work-oriented pickup market with a competitively priced model to rival the Ford F-150 Lightning Pro, emphasizing Rivian’s commitment to innovation and market expansion.
With anticipation building for the official revealing of the refreshed R1T and R1S, Rivian remains committed to delivering cutting-edge electric vehicles that redefine industry standards while addressing consumer needs and preferences.