Lamborghini has revealed a special series of the Huracán Sterrato, dubbed the ‘All Terrain’ Ad Personam edition, inspired by four natural elements. These 12 exclusive cars feature unique liveries crafted by Lamborghini’s Ad Personam studio in collaboration with its Centro Stile, drawing inspiration from snow, sand, off-beat tracks, and the rugged landscapes of arid deserts.
The presentation of these limited-edition vehicles took place at Italy’s prestigious Milan Design Week 2024, where Lamborghini’s Chairman and CEO, Stephan Winkelmann, showcased them to an audience of over 200 guests at the Segheria of Tanja Solci.
Winkelmann highlighted the disruptive nature of the Huracán Sterrato since its inception and emphasized the multi-layered personality of the All-Terrain Sterrato, which embodies both super sports car performance and an adventurous spirit exploring new roads.
Each of the 12 cars in this special series features distinct liveries representing different terrains. The NEVE (snow) variant adopts cool, icy hues reminiscent of the tundra, while the SABBIA (sand) edition captures the warm, neutral tones of desert landscapes with accents of green, evoking images of dunes and oases.
The BOSCO (green track) model draws inspiration from forest paths, reflecting the colors of trees, mosses, and leaves, while the TERRA (gravel) version pays homage to moorlands and arid environments with warm, earthy tones.
These exclusive Huracán Sterrato models have already been sold to discerning clients across various regions, including the USA and Latin America (ALA), Europe, the Middle East, Africa (EMEA), and the Asia Pacific and Australia (APAC).
The 12 cars are part of the larger production volume of 1499 units, with deliveries commencing in 2023, showcasing Lamborghini’s commitment to offering unique and personalized experiences to its clientele while pushing the boundaries of automotive innovation and design.
