Scheduled for a global rollout in 2025, the Kia Tasman represents a shift towards body-on-frame trucks, targeting markets like Australia, South Korea, South Africa, and the Middle East. Positioned as a C-segment lifestyle truck, the Tasman has been spotted in the United States and Australia, signaling Kia’s foray into this segment.
In the United States, a camouflaged prototype reveals a dual cab configuration with a short box and body-on-frame construction. Sporting six-spoke alloys and Bridgestone all-terrain tires, this prototype showcases the rugged design expected of a lifestyle truck.
Meanwhile, an Australian prototype features a left-hand drive configuration and offers insights into the interior design, including a digital instrument cluster, touchscreen infotainment system, and ample storage options.
Despite some concerns about materials and design elements, the Tasman promises to compete against established players like the Toyota Hilux and Ford Ranger.
As Kia prepares to enter the competitive truck market, Tasman’s performance and capabilities will be closely watched, especially in regions dominated by popular models like the Hilux and Ranger.