Lexus is gearing up for the summer by expanding its partnership with the World Surf League (WSL), offering unique experiences for surfing enthusiasts across North America. Following the success of the 2024 WSL Championship Tour (CT), Lexus has become the title partner for the Lexus US Open of Surfing and the Lexus WSL Finals.
Additionally, they will continue their collaboration with the WSL CT in 2025, sponsoring events such as the Lexus WSL Awards and the Lexus Pipe Pro.
With these initiatives, Lexus aims to engage the surfing community and fans in innovative ways, showcasing its vehicle lineup, including the all-new 2024 Lexus GX 550. As part of its commitment to enhancing the surfing experience, Lexus will offer various activities and engagements to connect with enthusiasts during these events.
Beyond surf sponsorship, Lexus continues to innovate in its vehicle lineup, with updates and enhancements planned for the 2025 model year and beyond. From new colors and convenience features in the 2025 NX to potential future models like the 2025 or 2026 Lexus RX facelift, Lexus remains at the forefront of automotive design and technology.
By leveraging its partnership with the WSL and introducing exciting updates to its vehicle lineup, Lexus reaffirms its commitment to providing unparalleled experiences for customers and enthusiasts alike.
