Between January and April, American Honda did really well, selling over 450,000 cars, an increase of more than 12% compared to last year. Unfortunately, Acura experienced a contrasting trend, with its deliveries declining by 12.5% to nearly 41,000 vehicles during the same period.
Remarkably, the only Acura model showing positive performance was the RDX ‘premium sport crossover’. Conversely, the Integra experienced a nearly 20% drop, alongside declines of almost 40% for the TLX and over 27% for the MDX. This downward trend is undoubtedly a cause for concern among the company’s top executives.
Honda’s luxury division has commenced customer deliveries of the all-electric 2024 ZDX crossover and its high-performance variant, the ZDX Type S. However, it’s unlikely that these models alone will reverse the declining sales trend.
Instead, there are greater expectations for the 2025 MDX to make a comeback, following significant upgrades in April, including bolder styling, enhanced technology, and more premium features.
Furthermore, the introduction of the first-ever Acura ADX, a new premium SUV with a turbocharged powertrain, is anticipated to attract young premium buyers and complement the Integra liftback. Despite these efforts, skepticism remains among industry observers and digital content creators regarding their potential impact on sales.
While introducing an Integra Hybrid would be a strategic move, it is unlikely to happen in the near future, possibly not until the 2026 model year. Honda is expected to prioritize the popularity of the refreshed 2025 Civic and the introduction of the Civic Hybrid before considering similar offerings for the Acura lineup.
