Ineos has introduced a special version of its Grenadier SUV, named the 1924, to honor the 100th anniversary of the beloved British clothing brand Belstaff. Belstaff is famous for its rugged apparel designed for adventurous individuals, making it a perfect match for the sturdy Grenadier.
The Grenadier 1924 is the result of collaboration between Ineos and Belstaff, both being part of the same company. They’ve worked together before, creating packages like the Trialmaster and Fieldmaster inspired by iconic Belstaff jackets. But the 1924 takes their partnership further, incorporating more Belstaff design elements into the SUV.
This limited edition model, based on the Fieldmaster package, sports a special off-white paint called Magic Mushroom, complemented by an Inky Black roof. The grille is blacked out, and the front and rear skid plates are painted dark gray. Belstaff’s centenary logos in orange adorn the front fenders, while exclusive 17-inch Gloss Black alloy wheels add a unique touch to the exterior.
Inside, the Grenadier 1924 boasts a dark green dashboard, center stack, overhead console, switchgear, and door cards. The steering wheel, handbrake grip, and passenger grab handle are covered in black saddle leather, matching the overall sophisticated look. Each vehicle comes with a plaque on the dashboard indicating its production number.
The Grenadier 1924 will be revealed at Belstaff’s centenary event in Stoke-on-Trent from May 24 to 28, where the brand originated. The event will feature immersive brand experiences, displays, talks, and workshops open to the public.
Lynn Calder, CEO of INEOS Automotive, expressed excitement about the collaboration, highlighting the enduring style of Belstaff and the confident performance of the Grenadier. Ineos’s future plans include introducing the 2025 Quartermaster and the electric Fusilier, followed by two new models after 2027, expanding their lineup further.
