No need to doubt what you see. Cars are becoming less colorful, and we’ve got proof to show it. The shades of black, white, silver, and gray are taking over, and it’s a real shame because these colors are so dull.
Back in 2004, about 60.3% of cars were in these dull shades. That’s a lot, but now, in 2024, it’s a whopping 80%. That’s a huge increase. Gray seems to be the biggest winner, going up by 81.9% in 20 years, while silver is the biggest loser, dropping by 52.2%.
You might think that car companies are to blame for not offering more fun colors, but that’s not true. On average, they still offer about 6.7 colors other than the dull ones. That’s only slightly less than in 2004. So, the fault lies with the buyers, not the carmakers.
The most popular color for SUVs, trucks, and sedans is still white, just like it has been for the past decade or so. Gray is catching up with black in popularity, and silver is the least popular of the dull colors, but it still holds a fair share of the market, around 8-9%.
Even sports cars, which you’d think would have more exciting colors, are mostly gray. It’s disappointing.
Karl Brauer, an expert from iSeeCars, thinks that this trend of dull colors might continue for another 20 years. People might be playing it safe by sticking to popular colors when they buy cars, or they might want to make sure they can sell their car easily later on.
Green is the only non-dull color that’s gaining popularity since 2020. Other less common colors like gold, purple, brown, and beige have lost a lot of their market share since 2004. Even usual colors like red and blue are losing ground.
iSeeCars looked at the colors of over 20 million used cars from 2004 to 2023. They found that colorful cars are becoming rare. They lost half of their market share in the last 20 years, and they might become even rarer in the next 20.
If you’re interested, you can check out iSeeCars for more details on how colorful cars are disappearing. And if you’re thinking of buying a new car, please consider getting one in a more interesting color. We’re begging you.
