After years of speculation, Ferrari is finally joining the electric vehicle race with a unique offering. The Italian automaker announced plans to launch its first-ever EV in late 2025.
This groundbreaking car will be assembled in a new factory built specifically for electric vehicle production in Maranello, Italy. The new facility boasts a significant production capacity, with the potential to increase Ferrari’s whole output by a third.
While details regarding the EV’s name and production volume remain scarce, early indications suggest exclusivity will be a key element. This is further reinforced by the car’s hefty price tag.
According to sources, the base price for the electric Ferrari will start at around $537,000, with the potential for even higher costs depending on customization options.
Stepping into the electric vehicle (EV) arena with a hefty price tag, Ferrari is taking a confident gamble on its brand loyalty. This strategy contrasts with the current industry trend where carmakers are offering increasingly affordable EVs to stay competitive.
The move is particularly daring for a brand renowned for its powerful gasoline engines. However, Ferrari has a proven track record of defying expectations, as seen with the successful launch of their Purosangue SUV in 2022.
Just like the Purosangue, with its unique combination of high seating, four doors, and multiple seat options, Ferrari’s electric car is poised to be a distinct offering within the EV market.
The Purosangue’s high demand has resulted in lengthy waiting lists, but a new production facility in Maranello is expected to alleviate this issue by the end of 2024. This plant is also rumored to be the future home of Ferrari’s second electric vehicle, which is currently under development.
