The pressure was on for Mercedes-Benz. Their reputation for luxury and innovation hung in the balance with the development of their first all-electric sedan.
They could have electrified their existing S-Class, but instead, they opted for a bold new design the EQS. This high-tech marvel boasted impressive range, power, and technology, all wrapped in a sleek, aerodynamic form.
However, in a market obsessed with SUVs and trucks, the EQS’s unconventional shape and hefty price tag proved to be a gamble.
While the luxurious interior impressed many, the lack of ground clearance and the top-of-the-line model’s price tag exceeding $100,000 deterred some potential buyers.
Hoping to grab a slice of the booming electric vehicle market, Mercedes-Benz launched the EQS luxury sedan in 2022.
Despite its impressive features, like rear-wheel steering, essential options needed to be purchased separately, inflating the final price tag to nearly $120,000.
Sales figures were underwhelming, with Americans only buying 1,100 units in the third quarter of last year. This paled in comparison to Tesla, which moved over 140,000 EVs in the US during the same period.