While Mazda may not be the largest Asian automaker, it holds a loyal following and pop culture presence thanks to the iconic MX-5 Miata roadster.
However, the brand isn’t solely focused on sporty classics. Recognizing the growing demand for crossover SUVs, Mazda has expanded its CX series significantly.
In the US market, Mazda offers a range of CX models catering to diverse needs. The CX-30, starting around $25,000, is a subcompact option. The CX-5, their best-seller at $29,300, sits in the compact segment.
The CX-50, priced similarly to the CX-5, offers a slightly larger and more rugged build, with American production. Finally, Mazda recently introduced the CX-70 and CX-90 mid-size CUVs.
These new models utilize a fresh all-wheel drive and rear-wheel drive platform, allowing for powerful six-cylinder engines and even plug-in hybrid options.
Mazda’s sales figures paint a clear picture: while their car models like the Mazda3 hold their own, the true champions are the CX line of crossover SUVs.
This dominance might fuel speculation that Mazda needs a further SUV expansion to maintain momentum. However, Dimas Ramadhan, a virtual car designer with a YouTube channel called Digimods DESIGN, has a different perspective.
Debuting in the early 1990s, the Navajo was Mazda’s first attempt at SUVs, a mid-size offering built by Ford.
Although it provided both rear-wheel drive and all-wheel drive options, the Navajo’s reputation suffered due to its association with the Firestone tire controversy that impacted Ford vehicles at the time.
