In 2021, the electric vehicle industry was abuzz with speculation surrounding Apple’s car project. Xiaomi, a tech giant known for its smartphones and consumer electronics, seemed like an underdog in the race to produce a competitive EV.
While Apple’s self-driving car project, codenamed Project Titan, hemorrhaged billions before being scrapped, Xiaomi remained focused. Their unwavering commitment culminated in the successful launch of the SU7 sedan in March 2024.
The SU7 not only defied expectations by transitioning swiftly from prototype to mass production, but it also propelled Xiaomi towards achieving a remarkable target: delivering 100,000 units by the year’s end.
This initial success hasn’t slowed Xiaomi down. The company is already looking ahead, with future projects encompassing a wider range of electric vehicles, including a Tesla Model Y competitor in the compact crossover segment and even high-volume, practical options like a range-extender plug-in hybrid.
Diversifying its electric vehicle (EV) strategy, Xiaomi is demonstrating its ambitions beyond its initial offering, the SU7. Leaked information from China paints a picture of a multi-pronged approach for the Chinese tech giant.
While performance enthusiasts can look forward to a hotter SU7 variant conquering the Nürburgring, and budget-minded consumers eagerly await a rival to the Tesla Model Y, rumors swirl about a future addition to the lineup: a plug-in hybrid.
This reported model would mark Xiaomi’s entry into a market segment still popular in China, despite the strong showing of battery-electric vehicles.
