Professional soccer offers a unique perk for its elite athletes: high-powered cars courtesy of lucrative sponsorship deals. Teams with a rich history and massive fanbase, like Bayern Munich or Real Madrid, have traditionally held the most allure for major automakers.
These partnerships translate into a windfall for the players themselves with free, top-of-the-line vehicles. The arrival of Lionel Messi at Inter Miami has triggered a social media explosion, propelling them into the upper echelons of the sport.
This newfound status hasn’t gone unnoticed by premium car companies like Audi, who are undoubtedly eager to capitalize on Inter Miami’s rising star power. Imagine the marketing potential: Inter Miami’s entire starting lineup pulling up to practice in a fleet of gleaming Audis.
For the players, it would be the cherry on top a chance to cruise around in style in a car that reflects their hard-earned success on the field. This potential partnership between Inter Miami and Audi is a win-win scenario, a testament to the ever-evolving relationship between professional sports and the luxury car market.
Lionel Messi, the world-renowned footballer, is famous for his collection of luxurious and high-powered cars. However, there’s a strong possibility one car is missing from his garage: the Audi RS e-tron GT, a sleek and powerful electric vehicle.
This partnership between Audi and Inter Miami transcends the typical sponsor-athlete relationship. It fosters a deeper engagement with fans by offering unique customization options.
Through the myAudi app’s marketplace, owners of select Audi models can purchase Inter Miami-themed interfaces for their MMI system, transforming their car’s interior into a rolling tribute to the South Florida club. This innovative approach demonstrates Audi’s commitment to shaping the future of soccer alongside Inter Miami, while simultaneously cultivating a passionate and tech-savvy fanbase.
Major League Soccer’s partnership with Audi, established in 2015, goes beyond simply being the official automotive partner. This long-standing collaboration extends to the grassroots level, with Audi actively supporting six individual MLS clubs: DC United, Orlando City SC, San Jose Earthquakes, Sporting Kansas City, Columbus Crew, and the New York Red Bulls.
Their dedication is further cemented by securing the naming rights for Audi Field in Washington, D.C. But Audi isn’t content with just established teams; they’re also looking to invest in the future of MLS, recognizing the potential of rising stars and fostering the development of young talent.
