Sales figures in America paint a concerning picture for Stellantis, with a 21% sales drop highlighting broader struggles. However, these challenges extend far beyond the US market, with one of the company’s newest ventures, DS Automobiles, facing its own set of hurdles.
Established in 2009 as an offshoot of Citroen, DS gained independence in 2014, drawing on the heritage of the iconic Citroen DS and interpretations like “Different Spirit” or “Distinctive Series.” Despite its pedigree, unlike recent premium brands like Genesis Motor that have carved a niche for themselves, DS has yet to find widespread success.
Rumors swirling around the automotive world suggest the upcoming 2025 DS 8 Crossback might be a turning point, albeit in a different direction than originally anticipated. Described as a toned-down version of the Aero Sports Lounge concept, the DS 8 Crossback is expected to bridge the gap between sedan and crossover, ultimately replacing the lackluster sales performer, the DS 9 sedan.
Adding another layer of intrigue, whispers of a potential Citroen DS executive car revival have emerged from the digital world. Inspired by recent reports, car content creators like Avarvarii Automotive Artworks are envisioning a new DS for DS Automobiles, hinting at a possible return to the brand’s roots.
Electrification is coursing through the car industry, and Citroen is poised to join the vanguard. Whispers from within the French automaker hint at the electrifying return of a legendary nameplate, the Citroen DS, but with a thoroughly modern twist. Concept illustrations depict a new electric Citroen DS flagship designed to revitalize the brand’s image.
This luxurious electric saloon aspires to bridge the gap between Citroen’s illustrious heritage and the cutting-edge world of electric vehicles. Sources close to DS boss Olivier Francois suggest the design will be nothing short of groundbreaking, offering a fresh interpretation of the classic Citroen DS.
Picture a car that seamlessly blends the brand’s iconic design cues with a sleek, aerodynamic form. Modern flourishes like a narrow grille and advanced LED lighting would round out the aesthetic, creating a look that’s both futuristic and undeniably Citroen. While the finer details remain under wraps, rumors suggest a focus on aerodynamic efficiency, possibly even incorporating the legendary covered rear wheels for an extra edge.
This massive DS could leverage the latest technology from parent company Stellantis, utilizing the STLA Large platform to provide a potential range exceeding 400 miles.
Fast-charging capabilities would further raise its appeal, positioning it as a luxurious and potentially even more stylish competitor to established players like the Tesla Model S AWD, which boasts a commendable 402-mile range on a single charge according to EPA estimates.
The return of the DS could mark a turning point for Citroen, but the true pièce de résistance might be the potential return of the iconic hydraulic suspension technology, albeit with contemporary refinements, to deliver an unparalleled ride experience that perfectly complements the car’s luxurious aspirations.
