In a whirlwind tour spanning continents, Lamborghini revealed their latest member of the Urus family, the Urus SE. This globe-trotting debut showcased the high-performance, plug-in hybrid iteration of the popular super SUV across key markets, generating excitement for its official launch later this year.
The Urus SE marks a significant evolution from its predecessors, the original Urus and the subsequent Urus Performante and Urus S. While those variations emphasized internal combustion engines, the Urus SE embraces a hybrid future with a powertrain boasting 789 horsepower and 950 Nm of torque.
In high-end automobiles, where exclusivity reigns supreme, manufacturers face a challenge: how to balance increasing sales figures with the need for personalization that fuels a customer’s desire to stand out. For the Lamborghini Urus, this translates to offering extensive customization options through their Ad Personam program.
But for those who crave an even more radical transformation, the aftermarket beckons. This domain thrives on reimagining luxury SUVs, and two prime targets are the Lamborghini Urus and the recently updated Rolls-Royce Cullinan. Interestingly, despite occupying the same rarefied air of ultra-luxury SUVs, these supposed rivals are curiously linked in a digital world of car customization.
Ildar is a virtual vehicle artist who specializes in fine-tuning well-known artists. But his most recent endeavor takes a surprising turn. A radically lowered stance, a thorough aerodynamic upgrade, and a threatening green and black color scheme are all present in this graphic rendering of a Lamborghini Urus SE.
Imagine a widebody kit with side skirts, a noticeable front splitter, sculpted fenders, a revised bumper, and a dramatic back treatment that includes two spoilers and a large rear diffuser.
