Despite trailing General Motors by over 100,000 units in sales for the first half of 2024, Toyota’s North American division is experiencing a strong year. Their sales have surged by 14.3% compared to the same period last year, driven largely by the success of the Toyota brand itself.
Over a million Toyota vehicles have found homes in North America so far, solidifying their dominance in the market. Lexus, Toyota’s luxury arm, has also shown impressive growth with a nearly 12% increase in sales.
This stands in stark contrast to competitors like Acura and Infiniti, who appear to be struggling. Lexus’ ability to offer a fascinating mix of vehicles is likely a key factor in their success.
Their lineup boasts a wide range of crossover SUVs, catering to the ever-popular market segment, while still maintaining a healthy selection of passenger cars including sedans and coupes for those who prefer a more traditional driving experience.
This comprehensive offering, often featuring hybrid, plug-in hybrid, and even all-electric options, allows Lexus to cater to a diverse range of customer preferences.
Faced with a market increasingly saturated with SUVs, the 2024 Lexus LC presents a fascinating conundrum. This head-turning coupe boasts a timeless design and a soul-stirring V8 engine, a potent combination that could relegate it to instant classic status.
But with automakers like Audi phasing out coupes and convertibles entirely, is the LC singing its swan song? Perhaps not. The enthusiast community, ever optimistic, already has its sights set on the LC’s future. Enter Giorgi Tedoradze, an industrial designer with a mastery of CGI who goes by “tedoradze.giorgi” online.
Fueled by the LC’s potential, Tedoradze has started on a thought-provoking project: reimagining the next chapter for this luxurious Japanese grand tourer through the imaginative lens of digital car creation.
