The Decline of Coupes and Convertibles Amid Production Challenges and Shifting Consumer Preferences: A Look at the Changing Market for Sporty Cars

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2025 Ford Capri
2025 Ford Capri

A double whammy is hitting sporty cars: the ongoing chip shortage continues to snarl production, and a shift in consumer preferences is leaving coupes and convertibles in the dust. Sales of once-beloved models like the Mazda MX-5 Miata have plummeted, with the first half of 2024 showing a dramatic decrease.

This trend is reflected in Audi’s decision to eliminate coupes and convertibles, including the high-powered RS 5, from their US offerings for the 2025 model year.

Detroit’s automakers are singing a similar tune, with General Motors phasing out most sedans to focus on the iconic Corvette, and Ford offering only the Mustang which now includes the crossover Mustang Mach-E as the sole remaining passenger car.

Stellantis offers a slight ray of hope for two-door fans with the upcoming Dodge Charger, but the message is clear: the days of coupes and convertibles dominating the market are fading.

2025 Ford Capri
2025 Ford Capri (theottle / YouTube)

This makes Ford’s decision to revive the Capri nameplate, the European counterpart to the Mustang, less shocking. However, the new Capri takes a vastly different form than its sporty past. Instead of a sleek coupe, it transforms into a coupe SUV, sharing its platform with the all-electric Ford Explorer.

While the return of the Ford Capri as a crossover sparked debate, especially regarding its name, car enthusiasts haven’t given up hope for a sportier version. Enter digital artist Theottle, who took matters into their own hands.

Through a process documented in a recently released video, Theottle attempted to virtually transform the 2025 Ford Capri EV into a sleek two-door coupe. They began by using the Audi A5 Coupe as a base, then digitally reskinned it with design elements from the sportier S5 version.

Unfortunately, even after the digital makeover, Theottle wasn’t entirely satisfied. In their view, even the coupe rendition retained the “bland and bulky” characteristics of the original crossover design.

Published
Dana Phio

By Dana Phio

From the sound of engines to the spin of wheels, I love the excitement of driving. I really enjoy cars and bikes, and I'm here to share that passion. Daxstreet helps me keep going, connecting me with people who feel the same way. It's like finding friends for life.

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