The reign of SUVs and trucks in the automotive market is undisputed, prompting car companies to undergo a strategic shift in their offerings to cater to these ever-evolving consumer preferences.
This trend has unfortunately led to the shrinking sedan segment, with several familiar names disappearing from dealership floors. Nissan is among the manufacturers embracing this shift, with reports indicating the discontinuation of two of their well-established sedans the Versa and the Altima.
This decision reflects a broader industry trend as car companies prioritize high-riding vehicles that resonate more with today’s buyers. While the practicality and affordability of sedans continue to hold appeal for some, the surge in popularity of SUVs can’t be ignored.
These vehicles offer a multitude of benefits that have struck a chord with consumers. Increased cargo capacity allows for more gear and easier handling of everyday errands. A perceived safety advantage thanks to their higher seating position provides peace of mind for many drivers.
Additionally, the commanding driving experience and improved visibility offered by SUVs contribute to their desirability. This combination of factors has proven difficult for traditional sedans to compete with, leading to a decline in sales and a subsequent shift in manufacturer focus.
Nissan’s mid-size sedan, the Altima, has consistently outsold its smaller sibling, the Versa. Sales figures paint a picture of consistent performance, with 2023 sales reaching 128,030 units, following on the heels of 139,956 in 2022 and 103,776 in 2021.
Even earlier figures from 2014 and 2015 show strong sales momentum at 335,644 and 333,398 units respectively. While the Versa appears to be headed for retirement, the Altima’s future seems brighter.
Rumors of a potential seventh generation are circulating, with whispers suggesting it will replace the current six-year-old model. This next iteration might mark a shift towards electrification, with speculation leaning towards a self-charging or plug-in hybrid powertrain, or perhaps even offering both options.
Nissan’s decision seems clear: with healthy sales figures, the Altima is likely to receive a modern makeover, potentially coupled with a more eco-friendly drivetrain to keep pace with evolving consumer preferences.
