Ford’s Bold EV Strategy Amidst Financial Struggles: Competing with Tesla, Rivals, and the Future of Lincoln’s Luxury Electric SUVs

Published Categorized as Cars No Comments on Ford’s Bold EV Strategy Amidst Financial Struggles: Competing with Tesla, Rivals, and the Future of Lincoln’s Luxury Electric SUVs
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Ford’s all-electric venture is currently bleeding money, forcing the company into a perilous gamble: persist in the face of losses, hoping for a future breakthrough, or risk irrelevance by missing the electric vehicle revolution. The competitive world is fierce, with Ford’s Mustang Mach-E confronting Tesla’s dominant Model Y and rivals like Hyundai’s Ioniq 5.

The Ford F-150 Lightning faces an equally daunting challenge from Tesla’s Cybertruck, GMC’s Hummer EV, Rivian’s R1T, and upcoming models from Chevy and Ram. Despite these headwinds, Ford is developing a new EV platform for affordable vehicles and the next generation of mainstream models.

To compete in the luxury segment, Lincoln is reportedly working on at least two large, three-row SUVs, aiming to challenge Cadillac’s early lead with models like the Lyriq, Celestiq, and upcoming Optiq, Escalade IQ, and Vistiq. The Escalade IQ, in particular, poses a significant threat given the immense popularity of the gasoline-powered version.

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Ford’s Bold EV Strategy Amidst Financial Struggles (vburlapp/ Instagram)

While car enthusiasts crave a large, electric Lincoln SUV, the wait might be longer than expected. Back in 2022, Lincoln revealed the Star concept, a sleek mid-size EV hinting at their future design. Though anticipated for the 2024 model year, this electric dream hasn’t materialized.

Enter digital artist Vince Burlapp, who reimagined the Star as a spacious, three-row electric SUV. This virtual concept positions Lincoln not against the Cadillac Escalade but as a potential family-friendly competitor to the upcoming Chevy Vistiq.

However, temper your excitement. Ford, Lincoln’s parent company, has prioritized a new, affordable electric platform over larger EVs. So, the arrival of a Lincoln rival to these big, electric SUVs from Cadillac and Chevy remains shrouded in mystery.

Published
Dana Phio

By Dana Phio

From the sound of engines to the spin of wheels, I love the excitement of driving. I really enjoy cars and bikes, and I'm here to share that passion. Daxstreet helps me keep going, connecting me with people who feel the same way. It's like finding friends for life.

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