Ford’s all-electric venture is currently bleeding money, forcing the company into a perilous gamble: persist in the face of losses, hoping for a future breakthrough, or risk irrelevance by missing the electric vehicle revolution. The competitive world is fierce, with Ford’s Mustang Mach-E confronting Tesla’s dominant Model Y and rivals like Hyundai’s Ioniq 5.
The Ford F-150 Lightning faces an equally daunting challenge from Tesla’s Cybertruck, GMC’s Hummer EV, Rivian’s R1T, and upcoming models from Chevy and Ram. Despite these headwinds, Ford is developing a new EV platform for affordable vehicles and the next generation of mainstream models.
To compete in the luxury segment, Lincoln is reportedly working on at least two large, three-row SUVs, aiming to challenge Cadillac’s early lead with models like the Lyriq, Celestiq, and upcoming Optiq, Escalade IQ, and Vistiq. The Escalade IQ, in particular, poses a significant threat given the immense popularity of the gasoline-powered version.
While car enthusiasts crave a large, electric Lincoln SUV, the wait might be longer than expected. Back in 2022, Lincoln revealed the Star concept, a sleek mid-size EV hinting at their future design. Though anticipated for the 2024 model year, this electric dream hasn’t materialized.
Enter digital artist Vince Burlapp, who reimagined the Star as a spacious, three-row electric SUV. This virtual concept positions Lincoln not against the Cadillac Escalade but as a potential family-friendly competitor to the upcoming Chevy Vistiq.
However, temper your excitement. Ford, Lincoln’s parent company, has prioritized a new, affordable electric platform over larger EVs. So, the arrival of a Lincoln rival to these big, electric SUVs from Cadillac and Chevy remains shrouded in mystery.
