Lucid’s summer of 2024 was a whirlwind of activity. The company navigated a period of significant growth and challenges. While forgoing a traditional summer break, Lucid initiated the pre-production phase for its highly anticipated Gravity all-electric crossover SUV, signaling a major step forward in its product lineup.
Concurrently, the company underwent a corporate overhaul, appointing new board members and leadership, and increasing its industry presence through CEO Peter Rawlinson’s participation in high-profile conferences. A legal victory secured the rights to the “Gravity” name, paving the way for the new model’s launch.
Despite achieving production and delivery milestones for the Lucid Air sedan, the company faced setbacks with two NHTSA recalls affecting nearly 13,000 vehicles. However, Lucid quickly rebounded by significantly enhancing the Air’s range, reclaiming its position as the world’s most efficient electric car.
This achievement served as a testament to the company’s technological prowess and commitment to pushing the boundaries of electric vehicle performance. Lucid Motors has shattered electric vehicle efficiency norms with the 2025 Lucid Air Pure, achieving an unprecedented five-mile per kWh rating and a record-breaking 146 MPGe from the EPA.
This remarkable feat translates to a 420-mile range, coupled with a more potent infotainment system and a standard heat pump, all without compromising the $69,900 starting price. Dominating competitors like Tesla, Mercedes, Rivian, and even the hybrid Toyota Prius in efficiency, the Lucid Air Pure stands as a testament to sustainable transportation.
Simultaneously, Lucid’s manufacturing prowess is expanding, as evidenced by the first pre-production Lucid Gravity SUV bodyshell rolling off the assembly line, signaling the commencement of production for this highly anticipated model.
