In the first half of 2024, American Honda thrived alongside Toyota, defying a stagnant market. Honda sales jumped 9.3% compared to 2023, reaching over 690,000 vehicles.
The upcoming all-electric Prologue and Acura ZDX SUVs, plus a refreshed 2025 Civic lineup with a new hybrid option, fuel Honda’s strategy for the rest of the year.
Looking further ahead, Honda teased the adventurous 2026 Passport TrailSport, promising a bolder design for the fourth generation. But what about a surprise SUV? While rumors stay silent, digital car creators are brewing something.
Forget showrooms, these Honda vehicles exist only in the field of digital car design. While rumors haven’t swirled about a return, virtual car creator Vince Burlapp has been busy conjuring possibilities.
Inspired by 2022 patent filings for a boxy SUV and compact truck, Burlapp envisions Honda reviving the quirky Element crossover and introducing a smaller pickup.
These concepts, however, remain purely hypothetical. The author believes a new, all-wheel-drive Element based on the Civic Hybrid platform would be a hit, but doubts Honda’s appetite for risk-taking innovation.
