Sales of Stellantis’ American brands took a nosedive in the second quarter, with Jeep, Dodge, Chrysler, and Ram all experiencing significant declines. Deliveries plummeted 21% to just 345,000 units.
Ram, the truck-focused brand, suffered the steepest drop at 26%, although the arrival of the refreshed 2025 Ram 1500 later this year could help turn things around. Chrysler, with only the Pacifica minivan in its lineup, was down 19%, a predictable outcome.
The discontinued Chrysler 300 surprisingly managed almost 2,000 sales despite a 53% plunge. Jeep also faced challenges, with sales slumping 19% due in part to the discontinuation of the Cherokee and Renegade models.
Even Jeep’s established models struggled, with Wrangler sales falling 17%, Gladiator pickups down 24%, and the popular Grand Cherokee experiencing a 26% decline. These figures have raised concerns about the future of Stellantis, particularly the once-dominant Jeep brand.
Even the digital world of automotive design has joined the speculation surrounding the next-generation Jeep Gladiator. However, the proposed design, while visually appealing, is essentially a reimagining of the current model, which has struggled to gain traction in the US market.
While Jeep’s iconic design language is undoubtedly a strong selling point, built upon the legacy of the SJ model, the current JT generation, though capable and adventurous, hasn’t managed to significantly boost sales. This raises questions about the potential of a mere cosmetic refresh for the 2028 Gladiator.
