Honda’s performance in the US automotive market is a tale of two halves. While the core Honda brand has surged ahead, mirroring the industry’s upward trajectory, the luxury Acura division continues to struggle.
Despite a robust 9.3% sales increase in the first half of the year, Honda’s growth is primarily driven by the namesake brand’s 12.3% uplift. In contrast, Acura’s sales have plummeted by 13.1%, hindering the automaker’s potential to match the staggering 14% surge achieved by its rival, Toyota.
To revitalize Acura’s fortunes, Honda is introducing several new models, including the electric ZDX and the refreshed MDX. Furthermore, the brand is expanding its lineup with the upcoming ADX SUV, positioned as a more affordable entry point.
As part of its recovery plan, Acura has also promised enhancements to its popular RDX model. Forget waiting for official pronouncements car design enthusiasts in the digital world are already sketching out the future. Prolific automotive concept artist Vince Burlapp has turned his attention to the 2026 Acura RDX, offering a look at what this popular SUV might look like.
Burlapp sees the 2026 model year as a prime time for a complete redesign. The current generation has been around since 2019, with a mid-cycle refresh in 2022. While Acura has a busy schedule with the upcoming electric ZDX and the launch of the brand-new ADX, Burlapp believes there’s still room for a next-generation RDX.
