Lamborghini’s golden era continues unabated. The Sant’Agata Bolognese powerhouse has shattered its own sales records for the first half of the year, coupled with unprecedented financial performance.
With the Huracan bowing out and the Urus and Revuelto enjoying robust demand, the Italian marque is riding a wave of success. The crescendo arrives this month at Monterey Car Week where Lamborghini will reveal the Huracan’s successor, a hybridized, twin-turbo V8-powered beast rumored to be named Temerario.
But even as Lamborghini’s factory lines hum with activity, the aftermarket world is undoubtedly gearing up to unleash a fresh wave of customization and performance enhancements for these extraordinary machines.
Words often fall short when describing automotive artistry, but this Lamborghini Urus S, courtesy of Road Show International and Novitec, is a compelling testament to that adage. Cloaked in a sinister Satin Nero hue, the SUV is a visual predator, its form accentuated by a widebody kit and a menacing carbon fiber overlay.
Gargantuan 24-inch black wheels complete the menacing exterior, punctuated only by the defiant orange and black Lamborghini badges. The interior is a stark contrast, bathed in a luxurious Nero and Hermes color scheme, personalized with headrests bearing the number seven.
Beyond aesthetics, this Urus S packs a potent punch, thanks to Novitec’s performance enhancements, propelling it from zero to 62 mph in a mere 2.9 seconds and onto a top speed of 195 mph.
