The first half of the year saw a fierce battle for the top spot in the American automotive market, with GM and Toyota locked in a tight contest. Meanwhile, Ford defied expectations with a surprising surge in electric vehicle sales.
However, the same cannot be said for Stellantis. The automaker has faced a challenging period, with deliveries plummeting nearly 16% and market share dropping 1.8% to 8.2% in the first six months.
In response to these disappointing figures, CEO Carlos Tavares issued a stark warning: unprofitable brands within the company’s 14-strong portfolio face the axe.
While Maserati has been the subject of speculation, Stellantis has been quick to dismiss rumors of its demise.
Despite the dwindling MPV market, Chrysler has managed to stay afloat thanks to relatively strong sales. However, the future of a one-model brand remains uncertain, especially in digital automotive design.
Seeking to breathe new life into the iconic Chrysler 300, digital artist Kleber Silva, or KDesign AG, has taken a creative shortcut.
Instead of starting from scratch, he’s repurposed the Alfa Romeo Giulia, infusing it with Chrysler’s Airflow design elements to craft a virtual 300S. This badge engineering approach offers a look into a potential revival for the storied nameplate.
