Stellantis is in the throes of a corporate upheaval. The stark contrast between the soaring fortunes of its European brands and the precipitous decline of its American counterparts Dodge, Jeep, Chrysler, and Ram is a glaring concern. Despite this, CEO Carlos Tavares maintains that North America, where profits are also plummeting, requires substantial revitalization.
His ominous warning of potential brand elimination from the company’s sprawling 14-marque portfolio has ignited widespread speculation and anxiety within the automotive industry. While Maserati’s position seems relatively secure, the specter of a struggling American brand facing extinction looms large.
As Stellantis grapples with this complex challenge, the fate of iconic American automotive names hangs in the balance, fascinating the attention of the global automotive world. Car designer Vince Burlapp, known online as vburlapp and for his website burlappcar.com, isn’t shy about dreaming up future vehicles.
A big believer in Chrysler’s potential, he’s been buzzing with ideas to revitalize the brand, especially in light of recent rumors suggesting its demise. Fans have even expressed their sadness at the possibility of Chrysler joining the ranks of automotive history.
Burlapp, however, sees a straightforward solution: a flood of new Chrysler models. “It’s not that complex,” he argues, envisioning a future with a diverse lineup of SUVs, cars, and even vans.
Thankfully, his digital design portfolio is already brimming with these possibilities, including a revamped TC, a reborn New Yorker, and even a flagship Imperial offered in both sedan and coupe forms.
Interestingly, none of these seem outlandish Stellantis’ brand-new, adaptable STLA platform could easily accommodate them, with options for both electric and traditional gasoline engines.
