Infiniti’s Strategic Shift: Discontinuing Sedans and Introducing Rogue-Based Crossovers for the US Market

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Infiniti
Infiniti

Despite the recent introduction of the third-generation QX80, Infiniti’s vehicle lineup is showing its age. Recognizing this, the Japanese automaker is reportedly considering discontinuing the QX50 and QX55.

These two models, which have seen declining sales in recent years, may not be replaced with direct successors. While there’s a possibility their lifespans could be extended, AutoForecast Solutions suggests a potential production end date of August 2026.

However, it’s unlikely that Infiniti will leave a gap in its product offering. One potential solution is to introduce a premium version of Nissan’s Rogue. This compact crossover could be reimagined with Infiniti-specific enhancements, possibly focusing on hybrid or electric powertrains.

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Infiniti’s Strategic Shift (Infiniti)

Such a move would align with Infiniti’s broader strategy of transitioning towards more sustainable and technologically advanced vehicles. By leveraging the Rogue’s platform and adding its unique touches, Infiniti could offer a more affordable and accessible option to complement its existing lineup. This could help attract a wider range of customers and boost sales.

While the exact details of this potential project remain unclear, the possibility of a Rogue-based Infiniti model offers a look into the automaker’s plans. As the automotive industry continues to evolve, Infiniti will need to adapt to stay competitive. The decision to discontinue the QX50 and QX55, coupled with the potential introduction of a new Rogue-based model, represents a significant step in that direction.

Infiniti is poised to further solidify its position in the US market as a crossover-only brand. The automaker, which has already discontinued its Q70 and Q60 models, is set to phase out the Q50 by the end of the 2024 model year. This strategic shift aligns with the growing popularity of SUVs and crossovers in the American automotive world.

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Infiniti’s Strategic Shift (Infiniti)

To fill the void left by its departing sedans, Infiniti is reportedly developing the QX65, a two-row crossover coupe designed to offer a sportier alternative to the QX60. This new model is expected to compete directly with the Lexus RX, a well-established and highly successful luxury crossover.

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Dana Phio

By Dana Phio

From the sound of engines to the spin of wheels, I love the excitement of driving. I really enjoy cars and bikes, and I'm here to share that passion. Daxstreet helps me keep going, connecting me with people who feel the same way. It's like finding friends for life.

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