Lexus, a premium brand under Toyota, is flourishing in North America. The brand has garnered significant sales and positive customer feedback, leading to various marketing endeavors. These initiatives include partnering with professional surfer Griffin Colapinto and sponsoring the 2024 Lexus WSL Finals.
While product placement and actual models remain a key focus, Lexus has recently introduced the limited-run RX 500h Black Line Special Edition for the 2025 model year. Although the 2026 model year is not officially on the horizon, unofficial rumors and digital car content creators have been actively speculating about potential future models.
These imaginative individuals have been sharing their unofficial, hypothetical visions of upcoming Lexus vehicles through digital car content creation. Their work has fascinated audiences and provided a look into what the future may hold for the luxury brand.
As Lexus continues to expand its presence and innovate, the anticipation for future models grows. The combination of strong sales, positive customer sentiment, and creative marketing efforts positions Lexus as a leading player in the luxury automotive market. The Lexus LX, the flagship SUV of the luxury brand, is set to receive a facelift, as hinted by unofficial CGI renderings.
The current generation, launched in 2021, marked a significant departure from its predecessor, featuring a new twin-turbo V6 engine and a more modern design. While the 3.4-liter gasoline version is currently available in the US, there have been speculations about a potential plug-in hybrid (PHEV) variant, which could offer a combination of electric and gasoline power for improved fuel efficiency and reduced emissions.
The unofficial renderings suggest a refreshed exterior with redesigned headlights, taillights, and a smaller grille. The smaller grille may give the LX a more aggressive and sporty appearance, while the redesigned headlights and taillights could enhance its aesthetic appeal. Inside, the two central screens are envisioned to be merged into a single, larger unit, creating a more streamlined and modern interior design.
This could also improve the driver’s visibility and accessibility to various vehicle functions. However, it’s important to note that these renderings are purely speculative, and the final design may differ.
Lexus has not officially confirmed any details about the upcoming facelift, so we will have to wait for more information from the automaker. Nevertheless, the renderings provide a look into what the next-generation LX might look like and offer a sense of excitement for what the future holds for this luxurious SUV.
