Rivian’s strategic decision to sell software-capped Max pack batteries as Large+ packs have raised questions among consumers. Despite the change, the R1 Shop and website lack explicit labeling of these vehicles, making it challenging for potential buyers to discern between standard Large and software capped Large+ models.
This practice, implemented in early August, was a response to supply chain constraints and slower sales of Max pack vehicles. By limiting the battery’s capacity through software, Rivian could address inventory shortages while offering a more affordable option. While this approach has been met with mixed reactions, it presents a potential avenue for future upgrades if customers desire a higher range.
One of the primary concerns raised by consumers is the ethical implications of software-capping hardware that is already installed in the vehicle. While some argue that this practice is deceptive, Rivian maintains that it was a necessary measure to ensure continued production and delivery of R1 vehicles.
By reconfiguring Max pack vehicles as Large+ models, the company was able to avoid significant delays and disruptions to its operations. Additionally, the software capped Max pack batteries offer customers a more affordable entry point into Rivian’s lineup.
The lower price point may attract buyers who are seeking the benefits of electric vehicle ownership without the premium associated with the full capacity Max pack. However, it is important to note that customers who purchase a Large+ model may face limitations in terms of range and charging speed compared to the standard Large pack.
Rivian’s decision to sell software capped Max pack batteries as Large+ packs is a complex issue with both advantages and disadvantages. While the practice has raised concerns about transparency and ethics, it has also allowed Rivian to address supply chain challenges and offer a more affordable option for consumers. As the electric vehicle market continues to evolve, it remains to be seen how this strategy will impact Rivian’s long-term success.
While Rivian’s Max pack offers superior towing capabilities and full charge without degradation, its rollout has been marred by software glitches. Despite these initial setbacks, the Max pack’s advantages remain compelling for customers.
However, discerning between the Max pack and the “crippled” Large+ pack can be challenging due to Rivian’s unclear labeling. Fortunately, a clever workaround exists. Rivian enthusiast Chris Hilbert discovered a hack that allows customers to filter vehicles based on their specific battery type.
By using a query string in the R1 Shop URL, buyers can precisely identify which battery pack is included in a particular vehicle. This knowledge empowers consumers to make informed decisions and avoid purchasing a potentially less desirable Large+ pack.
