Packard, once a titan of American luxury, faced a steep decline after World War II. Despite its pre-war prestige, the company struggled to compete with the Big Three and eventually merged with Studebaker in 1954. However, this merger proved to be a financial disaster for Packard, as Studebaker’s financial woes were far more severe than anticipated.
Several factors contributed to Packard’s downfall, including its misguided attempt to enter lower-priced markets. This departure from its luxury roots alienated its traditional customer base and damaged its reputation. In an effort to rectify this mistake, Packard introduced the Clipper brand in 1953, a separate marque for its lower-priced models.
However, this strategy proved unsuccessful, as both dealers and customers were dissatisfied with the Clipper’s lack of Packard branding. The 1956 Packard Clipper, a stunning example of automotive elegance, stands as a testament to a bygone era.
Finished in a striking Dover White and Corsican Black, this classic car is a true rarity, with only 18,482 units produced in 1956 and a mere 3,999 of the coveted Super Hardtop trim. Owned by Packard enthusiast Bruce Grabenkort, the Clipper boasts a meticulously crafted interior, a stunning two-tone exterior, and the original 352-cubic-inch V8 engine.
Despite its relative scarcity, the 1956 Clipper remains surprisingly affordable compared to contemporary classics, making it an attractive option for those seeking a unique and stylish ride. Its timeless design, coupled with its powerful engine and comfortable interior, make it a joy to drive.
The Clipper’s understated elegance and distinctive styling set it apart from the more common classic cars of its era, ensuring that it will always turn heads.
