While the 2024 Paris Motor Show saw a flurry of electric vehicle revealings, Ford took a different approach. Absent from the physical event, the automaker opted for a more strategic move, leveraging the red carpet to showcase its latest electric innovations.
This year it marked a significant milestone for the show, celebrating its 90th anniversary. Despite a decline in EV sales, the event still drew considerable attention, with a diverse range of electric models on display.
Ford’s absence from the show was notable, especially considering the presence of major competitors like Stellantis and Renault. However, the automaker’s decision to focus on a targeted digital launch proved effective. The reborn Ford Capri, a sleek electric sports coupe SUV, made headlines with its announcement.
This iconic model, previously associated with the European Ford Mustang, is set to join the all-electric Ford Explorer lineup, offering early adopters a stylish and sustainable driving experience. The all-new Ford Capri is off to a roaring start, with the vibrant Vivid Yellow paint job proving to be the most popular choice among online configured.
This iconic hue, a nod to the classic Daytona Yellow Capri, has captured the hearts of many. To enhance the appeal, 55% of customers have opted for the Capri Premium version, which comes loaded with premium features like Dynamic Matrix LED headlights, a B&O sound system, and 20-inch alloy wheels.
Under the hood, the 286-ps rear wheel drive powertrain has emerged as the top choice, offering a thrilling driving experience and a maximum range of up to 627 km. Jon Williams, general manager of Ford Blue and Model E, Europe, expressed his excitement about the Capri’s return and the new generation’s opportunity to experience its legendary style and swagger.
Meanwhile, Ford has also opened order books for the E-Tourneo Courier, a stylish and spacious electric mini-MPV. This SUV-inspired vehicle boasts a city-friendly footprint and a roomy interior, with an all-electric range of up to 288 km.
Production is set to begin before the end of the year, and customer deliveries are expected to commence next spring. The Capri’s success is a testament to the enduring appeal of the iconic sports coupe.
Its modern interpretation, with its sleek design, powerful electric powertrain, and luxurious features, has struck a chord with consumers. The E-Tourneo Courier, on the other hand, offers a practical and eco-friendly option for those seeking a spacious and comfortable electric vehicle.
