Lamborghini recently celebrated the grand opening of its redesigned San Francisco showroom, showcasing its full hybrid lineup. The event featured the powerful twin-turbo Temerario, the groundbreaking V12 plug-in hybrid Revuelto, and the luxurious Urus SE. This comes on the heels of a record-breaking first half of the year for the Italian automaker.
Located at 620 Du Bois St, San Rafael, CA 94901, the showroom boasts a sleek new design, cutting-edge technology, and a range of exclusive fashion and customization options. The Ad Personam customization room allows clients to personalize their dream cars with an extensive array of colors and materials.
The grand opening offered a unique opportunity to see Lamborghini’s full hybrid lineup together in California, including the recently revealed Temerario, which delivers over 900 horsepower and accelerates from 0 to 62 mph in just 2.7 seconds.
The Revuelto, Lamborghini’s first HPEV, combines a 6.5-liter V12 engine with three electric motors and an eight-speed dual-clutch transmission, generating over 1,000 horsepower. The 789 horsepower Urus SE, also a hybrid, completes the lineup.
Lamborghini continues to dominate the US market, with California emerging as its top-performing state, contributing 25% of total sales in the first half of 2024. This surge in popularity can be attributed to the recent launch of their full hybrid lineup, including the Temerario, Revuelto, and Urus SE Super SUV.
These electrified models, combined with the latest design and technology advancements, have further raised the Lamborghini brand experience, particularly in regions like the Bay Area, where affluent clientele are eager to embrace luxury and performance.
Globally, Lamborghini delivered 5,558 cars in the first six months of 2024, a 4.1% increase over the previous year. The United States, with its robust demand, led the way with 1,637 units sold.
