Jaguar is making a bold move towards an all-electric future, with a complete rebrand set for 2026. As part of this transformation, the company is distancing itself from its traditional identity, including dropping its iconic growling cat logo. This shift, however, has sparked resistance from enthusiasts who feel the changes are too radical.
Recently, the Jaguar Type 00, an eye-catching electric sports car, was introduced, causing a stir due to its bold design and the brand’s new direction. Despite the controversy, Jaguar remains focused on its future, with the Type 00 expected to evolve into a production model in 2025.
1. Ford Mustang Mach-E
When Ford announced the Mustang Mach-E in 2020, many purists were outraged. A fully electric SUV using the iconic Mustang name was seen as sacrilegious, betraying the legacy of the Mustang’s roaring V8 engine. The Mach-E, however, soon proved its worth. Despite the initial criticism, it received accolades for its performance, especially with the high-powered GT version, which could outpace the classic Mustang in terms of acceleration. It quickly gained traction with electric vehicle enthusiasts and even earned praise from traditional Mustang owners, establishing itself as a legitimate member of the Mustang family.
2. Renault Avantime
The Renault Avantime, launched in 2001, was ahead of its time with its bold design that combined the features of an MPV, an estate car, and a four-seat coupe. Despite its unique appeal, the Avantime didn’t fare well in terms of sales, with its eccentric design turning many off. The Avantime’s double-hinged doors and full-length sunroof aimed to offer a luxurious driving experience, but it was too unconventional for most consumers. Discontinued in 2003, the Avantime has since become a cult classic, admired for its forward-thinking design, and remains a highly sought-after vehicle among collectors today.
3. BMW Z3 M Coupe
BMW’s Z3 M Coupe, affectionately known as the “clown shoe,” was a departure from the usual roadster style, featuring a fixed roof and a unique shooting brake design. When it was launched, critics mocked its appearance, but its performance told a different story. The car was powered by a potent 3.2-litre engine and handled like a true BMW, delivering an exhilarating driving experience. While its design was divisive, the Z3 M Coupe has grown in stature over the years and is now considered a future classic. In fact, BMW even revealed a concept version of the Z4 Touring Coupe as a spiritual successor to this iconic model.
4. Chrysler PT Cruiser
The Chrysler PT Cruiser caused a stir when it was released in 2000 with its retro-inspired design that many considered quirky at best and bizarre at worst. Critics couldn’t quite place it—was it a family car? A taxi? A vintage throwback? Its distinctive look divided opinions, and the subsequent release of a two-door convertible version only heightened the controversy. Despite its initial reception, the PT Cruiser developed a devoted following. Its comfort and unique style earned it a loyal group of enthusiasts, and its retro charm continues to be appreciated by those who embrace the unusual. The PT Cruiser is a reminder that first impressions can often be wrong.
5. Porsche Cayenne
When Porsche released the Cayenne in 2003, the world was taken aback. The idea of a Porsche SUV seemed absurd to many, as Porsche had always been associated with low-slung, high-performance sports cars. The purists were up in arms, but the Cayenne went on to redefine the luxury SUV segment. It offered the performance, handling, and luxury expected from Porsche, setting new standards for the industry. Over time, it became a cornerstone of Porsche’s lineup, proving that expanding the brand’s range didn’t have to mean sacrificing its core values. Today, the Cayenne remains a mainstay in Porsche’s offerings.
6. SsangYong Rodius
The SsangYong Rodius, launched in 2005, was another vehicle that faced immediate ridicule due to its unconventional design. The rear end of the Rodius was criticized for looking as though it had been bolted onto the rest of the vehicle, giving it an awkward and unbalanced appearance. Despite this, the Rodius tried to redefine the seven-seat MPV by drawing inspiration from luxury yachts. It was spacious, practical, and affordable, but its looks were its undoing. Production lasted until 2013, and while it was never a commercial success, the Rodius remains a curious part of automotive history for its bold, albeit flawed, attempt to innovate.
7. Aston Martin Cygnet
The Aston Martin Cygnet, produced from 2011 to 2013, stands as one of the most divisive cars ever built. A tiny city car carrying the Aston Martin badge, the Cygnet was seen as an absurdity by many. With its Toyota-sourced 1.3-litre engine, it lacked the power and performance expected from a luxury brand like Aston Martin. However, it was part of the company’s vision for a “luxury solution to urban mobility.” The Cygnet was intended to help Aston Martin meet stringent emissions regulations, but its underwhelming performance and small size led to its swift demise. Despite this, it has gained some appreciation over time as a quirky and rare part of Aston Martin’s history.
8. Fiat Multipla
Launched in 1997, the Fiat Multipla quickly gained notoriety for its unconventional, somewhat “ugly” design. Its “duck face” front and bulging windscreen were the subject of ridicule, with many declaring it the “ugliest car ever made.” Despite this, the Multipla was a practical and efficient vehicle, offering seating for six and commendable handling. It was awarded Top Gear’s Car of the Year in 2000, and over time, the Multipla gained a following among those who appreciated its functionality. Today, it remains a sought-after classic, with many enthusiasts fond of its quirky and endearing design.
9. Range Rover Evoque Convertible
The Range Rover Evoque Convertible caused a stir when it debuted in 2015. An open-top luxury SUV seemed like an odd choice, and many wondered who would actually buy such a vehicle. The car was quickly dismissed as a gimmick aimed at footballers. However, it proved to be surprisingly fun to drive, and critics soon warmed to it, praising its handling and overall enjoyment factor. It carved out a niche for itself in the convertible SUV market and remains a curiosity in Range Rover’s lineup. Its value and desirability have held steady despite initial skepticism.
10. Jaguar Type 00
The Jaguar Type 00, revealed recently, marks a bold step in the brand’s transition to an electric future. With its sharp, angular lines and bold pink color, it certainly attracted attention, though not all of it was favorable. The car’s design and Jaguar’s departure from its traditional identity have raised concerns among some fans. Despite this, Jaguar is committed to its vision, and the Type 00 could become a major player in the electric sports car market. As the brand moves forward, the production version set for 2025 is likely to win over those who initially doubted it.
Cars that initially spark controversy often go on to become beloved classics. Whether it’s the bold decisions behind Jaguar’s shift towards an electric future or the unconventional designs of models like the Fiat Multipla or Ford Mustang Mach-E, history has shown that sometimes innovation requires shaking up the status quo. While cars like the Porsche Cayenne and Chrysler PT Cruiser faced initial backlash, they eventually gained appreciation for their unique offerings. The same could happen with Jaguar’s bold new direction, suggesting that it may one day join the ranks of misunderstood classics.
