When it comes to car ownership, depreciation is often the biggest hidden cost, but not always. Some used vehicles defy the odds, maintaining their value so well that you can sell them years later for nearly what you originally paid.
These models combine rugged reliability, strong consumer demand, and brand prestige to resist the rapid devaluation most cars suffer.
Whether you’re after a luxury icon, a trusted family hauler, or a go-anywhere off-roader, the right SUV can be both a practical purchase and a smart financial move. Here are 10 used SUVs that stand out for unbeatable resale value.
1. Toyota Land Cruiser: A Global Resale Powerhouse
The Toyota Land Cruiser is the king of high resale value, thanks to its legendary off-road strength and bulletproof reliability. With a starting price of $85,415, this full-size luxury SUV isn’t cheap, but owners are often shocked at how little value it loses.
Despite its old-school design and minimal updates, the Land Cruiser enjoys strong demand from both domestic and international markets. Its low production volume in the U.S. makes it even more desirable.
Buyers see it as a rare gem that lasts forever, which allows many sellers to recoup an impressive portion of the original purchase price.
2. Jeep Wrangler: Built to Keep Its Worth
The Jeep Wrangler is one of the few vehicles that lets you have your adventure and sell it too. Starting at $28,295, Wranglers offer unmatched off-road capability, iconic design, and massive aftermarket appeal. Buyers crave Wranglers, whether they’re new or several years old.
Their rugged nature, simple mechanics, and consistent styling make them timeless in appearance and function. The ability to customize and upgrade further boosts their used-market demand.
Whether you’re listing a two-door or four-door Wrangler Unlimited, don’t be surprised if you get offers close to what you originally paid, even after years of ownership.
3. Subaru Crosstrek: Budget SUV, Premium Value Retention
The 2020 Subaru Crosstrek might be small, but it holds big value. Priced from $22,145, it offers dependable all-wheel drive, excellent ground clearance, and legendary Subaru durability. Its compact footprint makes it ideal for urban environments, yet it’s rugged enough for backroads.
Unlike many entry-level SUVs, the Crosstrek doesn’t suffer rapid depreciation. Because it’s already priced affordably, there’s less room to fall in value, and strong brand loyalty keeps demand high. Owners often sell used Crosstreks for just a few thousand less than new, making it a frugal choice for buyers and sellers alike.
4. Toyota 4Runner: An Off-Roader That Holds Strong
The Toyota 4Runner is a long-standing resale superstar. With a starting price of $36,120, it delivers traditional SUV capability, body-on-frame construction, serious off-road chops, and undeniable toughness.
Even though it offers dated styling and below-average fuel economy, used buyers continue to seek it out. Why? Because they know it’s one of the most reliable and longest-lasting vehicles on the road.
The 4Runner also retains demand due to minimal changes over time, meaning used models don’t feel outdated. Sellers often find they can offload their 4Runner for nearly new prices, especially in off-road-hungry regions.
5. Lexus NX 300: Luxury That Doesn’t Fade Fast
Luxury cars often lose value fast, except for the Lexus NX 300. Priced from $36,870, this compact crossover pairs sharp design with Toyota’s renowned reliability, making it one of the best resale performers in its class.
Sharing parts with the Toyota RAV4 helps keep ownership costs low, which boosts its appeal to used buyers who want affordable luxury. The NX 300 offers excellent safety features, solid driving dynamics, and premium touches without being flashy.
That subtlety helps preserve its desirability. It’s no surprise that owners can often sell an NX for a surprisingly high return, even years later.
Also Read: 10 Best Cars for Cost per Mile After 100,000 Miles
6. Honda CR-V: The Everyday MVP
Few SUVs are as dependable and in-demand as the Honda CR-V. Starting at $25,050, it offers an ideal mix of efficiency, space, and proven reliability. The CR-V holds its value because it simply works for everyone, from new families to commuters.
Honda’s reputation means used buyers are willing to pay a premium for older models, especially well-maintained ones. With hybrid options delivering up to 38 mpg and an interior that rivals more expensive SUVs, it makes financial sense on both ends of the transaction. It’s not uncommon for CR-V sellers to receive remarkably competitive resale offers.
7. Mercedes-Benz G-Class: Ultra Luxury, Ultra Resale
Luxury depreciation doesn’t apply to the Mercedes-Benz G-Class. Starting at a whopping $130,900, it might seem like a risky buy, but it’s one of the few six-figure vehicles that hold resale value shockingly well.
This SUV’s boxy shape and military roots give it timeless appeal, while modern upgrades deliver lavish comfort and cutting-edge tech. Celebrities, collectors, and off-road purists all love the G-Wagen.
Resale demand is so strong that used G-Classes often match or exceed original prices, especially for rare trims or low-mileage examples. If you’re investing in prestige and performance, the G-Class is as safe as it is iconic.
8. Subaru Outback: Reliable Returns on the Road
Starting at $26,645, the 2020 Subaru Outback remains one of the best value plays in the SUV world. It’s beloved for its balance of car-like comfort, SUV practicality, and all-wheel-drive confidence. With a reputation for going hundreds of thousands of miles, buyers seek used Outbacks as reliable, family-friendly haulers.
Its 2020 redesign brought better fuel economy and tech, enhancing its appeal. And because it’s priced below many mid-size rivals, depreciation is gentler. Sellers often find strong resale value, especially in markets with snowy weather or outdoor-focused lifestyles, where Subarus are practically currency.
9. Toyota Highlander: Dependable and Desirable
The 2020 Toyota Highlander is the Swiss Army knife of family SUVs. It starts at $34,600 and offers three rows of seating, top-tier reliability, and a hybrid option rated at 35 mpg. What sets it apart is its enduring appeal; many buyers prefer lightly used Highlanders to new models simply because they trust the Toyota name.
Whether you’re selling a base V6 or a fully loaded hybrid, you’ll find demand remains strong. Even as other three-row SUVs lose value quickly, the Highlander stays resilient, often selling for close to its purchase price, especially when well-maintained.
10. Land Rover Discovery: Risk Meets Reward
The 2020 Land Rover Discovery is a surprising entry on a list about resale value. Starting at $52,300, it’s known more for luxury and off-road ability than bulletproof reliability. But that hasn’t stopped buyers from paying top dollar for used ones. Its seven-seat layout, upscale interior, and strong brand appeal keep resale values high.
Buyers are often willing to overlook potential maintenance issues because they’re drawn to the Discovery’s prestige and performance. While not as consistent as others on this list, it proves that style, status, and scarcity can drive strong resale performance, sometimes even defying logic.
While most vehicles lose value quickly, these 10 SUVs prove that it’s possible to sell your car years later and still recover much of what you spent. Thanks to reliability, off-road credibility, strong branding, or luxury appeal, these models maintain extraordinary resale value.
For buyers, choosing one of these vehicles is a smart hedge against depreciation. And for sellers, it means more money back in your pocket. Whether you’re budget-conscious or buying top-tier luxury, each of these SUVs offers a rare chance to invest in a car that won’t quickly become a financial burden.
Also Read: 10 Cars That Handle Daily Urban Abuse Without Falling Apart
