When it comes to buying a car in the United States, most people understand that vehicles are not investments they’re depreciating assets. The moment you drive a brand-new car off the lot, it loses value.
On average, a new car loses about 20% of its value in the first year and roughly 60% over five years. However, not all vehicles follow this predictable path of depreciation.
Certain cars manage to hold onto their value exceptionally well, often surprising both buyers and sellers in the used market. These models tend to combine reliability, desirability, and brand reputation in ways that keep demand strong even years after purchase.
For families, enthusiasts, or budget-conscious buyers, knowing which cars never lose their resale value can make a huge difference in the long run. Let’s take a closer look at 10 vehicles that consistently buck the trend of steep depreciation.
1. Toyota Tacoma
The Toyota Tacoma has built a reputation for being nearly bulletproof. It has a cult-like following across the U.S., especially in regions like the Pacific Northwest, Colorado, and Texas, where outdoor lifestyles and off-road adventures are common.
Unlike full-size trucks, which can see large price fluctuations depending on fuel prices, the Tacoma’s balance of capability and efficiency keeps demand steady.
Used Tacomas with over 100,000 miles often sell for surprisingly close to their original MSRP, showing just how much trust buyers place in Toyota’s engineering.
Its off-road TRD trims, in particular, command premium prices in the used market because enthusiasts know they can tackle rough terrain for years without issues.
2. Toyota 4Runner
Unlike most midsize SUVs that moved toward unibody construction for smoother rides, the Toyota 4Runner has stuck with its traditional body-on-frame design, making it one of the last true off-road SUVs left in the U.S. market.
This durability, combined with Toyota’s reputation for long-lasting drivetrains, makes the 4Runner one of the most sought-after SUVs in the used market.
Families love it for its reliability, while adventure-seekers appreciate its ruggedness. Even older models from the early 2000s often sell for hefty prices compared to their age, proving that the 4Runner has become an icon in the resale market.
3. Lexus GX
The Lexus GX is one of the rare luxury SUVs that holds its value better than most economy cars. Built on a Land Cruiser Prado platform, the GX combines Lexus-level refinement with Toyota’s legendary durability.
Many buyers who want a luxury SUV that won’t break down choose the GX, and this strong demand translates into remarkably high resale values.
Unlike other luxury brands that see rapid depreciation due to expensive maintenance or complex electronics, the GX remains practical, dependable, and highly desirable among families who want both comfort and ruggedness.
For years, Lexus fans speculated whether the brand would ever modernize the aging yet still beloved GX. That wait is finally over: the 2024 Lexus GX marks the first significant overhaul of this SUV in more than a decade.
Previously, it was known as an eight-cylinder, three-row luxury vehicle capable of serious off-road work but incapable of even reaching 20 mpg. The new GX changes that formula with a larger footprint, more power, and slightly improved efficiency.
The outgoing GX was a curious fit in the luxury SUV space, prioritizing off-road toughness, a thirsty V-8, and full-time four-wheel drive over the plush refinement common in the segment. Based on the new specifications, the 2024 GX retains its trail-ready character, while offering more modern updates.
In an early off-road drive of a preproduction GX550 Overtrail, we experienced its capability firsthand. Smart features such as an automatic sway bar disconnect and electric power steering help manage rugged terrain, while traditional hardware like locking center and rear differentials reinforces its serious off-road credentials.
The crawl control system still needs some polishing, but overall, the GX remains among the most refined off-road luxury SUVs available.
On pavement, the GX delivers a well-rounded experience, balancing comfort with capability. That said, some rivals are more polished in everyday driving or more aggressive when it comes to rugged adventuring.
The twin-turbo V-6 provides confident power, though its fuel economy improvement over the outgoing V-8 is modest at best. Inside, quality is high, but the cabin design and materials don’t quite match the more premium feel offered by certain competitors.
The GX also faces internal competition: the new Toyota Land Cruiser shares many of its key underpinnings and styling cues, likely at a lower price point. That overlap may push some buyers toward alternatives like the Defender or Rivian R1S.
The third-generation GX launches with a 3.4-liter twin-turbocharged V-6, replacing the previous 4.6-liter V-8. Output climbs to 349 horsepower and 479 lb-ft of torque, compared to 301 horsepower and 326 lb-ft previously.
A 10-speed automatic transmission and full-time four-wheel drive are standard across the lineup. With the standard tow package, Premium, Premium+, and Overtrail trims now tow up to 8,000 pounds, 1,500 more than before. Fuel economy ticks upward from 16 to 17 mpg combined.
A hybrid variant will follow, likely adopting an i-Force Max setup similar to what powers the Toyota Tundra and Sequoia. Both the standard and hybrid powertrains aim to address one of the GX’s historic weaknesses: efficiency.
For 2024, Lexus leans further into the GX’s adventurous spirit with the new Overtrail trims. These models include a locking rear differential in addition to the standard locking center differential, plus 18-inch wheels wrapped in 33-inch all-terrain tires.
Distinctive design touches set the Overtrail apart: black over-fenders, an aluminum skid plate, and exclusive two-tone paint options. Inside, two unique cabin color schemes are offered, including a first for the GX, Black NuLuxe synthetic leather with Olive Ultrasuede accents.
Overtrail+ trims add massage seats for the driver and passenger, a powered driver’s cushion extender, and model-specific seat designs optimized for off-road comfort.
4. Porsche 911
Sports cars typically depreciate quickly, but the Porsche 911 is the exception because of its timeless design, racing pedigree, and massive fanbase.
Collectors and enthusiasts alike flock to the 911, especially for manual transmission models and special trims like the Carrera S, Turbo, and GT3.
Unlike mass-market vehicles, the 911 benefits from limited production numbers and a status symbol appeal that never fades. Some used 911s even appreciate in value over time, making it one of the few cars that can genuinely be called an investment in the automotive world.
Aside from being priced well beyond the reach of most enthusiasts, Porsche’s legendary two-plus-two manages to be both thrilling and practical. Its signature flat-six delivers a distinctive snarl and produces between 379 and 473 horsepower.
Buyers can choose between a lightning-quick dual-clutch automatic or a manual transmission, as well as rear- or all-wheel drive. The latter option ensures year-round usability, even in wintry conditions. Body styles include coupe, cabriolet (convertible), and the semi-open-air Targa.
What makes the 911 remarkable is that its athleticism doesn’t compromise daily livability. The ride is impressively refined given its handling prowess, and the steering offers race car-like precision. Inside, the cabin feels spacious up front, can be outfitted with high-end materials, and provides a low seating position coupled with excellent outward visibility.
For 2022, Porsche introduces the GTS trim. Powered by a 473-hp version of the twin-turbo flat-six, the GTS can be had with an eight-speed automatic or seven-speed manual transmission, and in rear- or all-wheel drive.
All three body styles, coupe, cabriolet, and Targa, are available. Highlights include a specially tuned suspension, staggered 20-inch front and 21-inch rear wheels with black center locks from the 911 Turbo, and larger brake rotors borrowed from the same model.
A lightweight package is also offered, replacing rear seats with carbon-fiber buckets, adding thinner glass, and including rear-wheel steering. Infotainment has been updated with Porsche’s latest system, now supporting Android Auto. Additionally, Porsche celebrates 50 years of Porsche Design with a special-edition 911 Targa, limited to 750 units.
Every 911 is powered by a twin-turbocharged 3.0-liter flat-six mounted in the rear. The base Carrera produces 379 horsepower, the Carrera S bumps that to 443, and the GTS tops out at 473.
An eight-speed dual-clutch automatic transmission is standard across the lineup, though S and GTS trims also offer a seven-speed manual. Coupes and cabriolets default to rear-wheel drive, with all-wheel drive available as an option, while the Targa is AWD only.
We’ve tested multiple versions, from the base Carrera to the higher-output Carrera S, and the results speak for themselves. The GTS, when equipped with the dual-clutch automatic, sprinted from 0 to 60 mph in just 2.8 seconds at our test track.
Even with the manual, it managed a blistering 3.2-second run. Porsche’s optional sport exhaust system further enhances the experience with a richer, fuller soundtrack. Yet what truly sets the 911 apart is how effortlessly it blends performance with comfort.
The steering is communicative and laser-precise, while both coupe and convertible deliver phenomenal grip and stability in corners. Despite its world-class body control, the 911 rides with surprising compliance, making it as enjoyable on a spirited backroad drive as it is on a relaxed daily commute.
Also Read: 5 Most Popular Convertibles and 5 That Are a Nightmare to Own
5. Honda Civic
The Honda Civic has long been known as one of the most reliable and affordable compact cars in America. Thanks to its excellent fuel economy, reputation for reliability, and wide availability of parts, the Civic is always in demand.
Used Civics are popular among students, commuters, and even enthusiasts who love tuning them. Unlike many compact cars that quickly flood the used market and lose value, the Civic maintains steady demand, especially in sporty trims like the Si or Type R.
These models not only retain value but in some cases increase in resale price due to limited availability and enthusiast demand.
The Honda Civic’s four-cylinder engines deliver lively performance, with the more expensive, but more potent, turbocharged option being our top pick. It’s an excellent powerplant, and in our testing, it confidently propelled the Civic Touring away from stoplights with enthusiasm.
We favor the crisp and engaging feel of the six-speed manual transmission, but the optional continuously variable automatic (CVT) proves to be an excellent alternative. In fact, it stands among the best CVTs available today.
True to its reputation as a versatile all-rounder, the Civic achieves a strong balance between comfort and driving enjoyment. Its ride is smooth yet controlled, with responsive steering and athletic handling that make it genuinely fun to drive. Neither overly soft nor uncomfortably stiff, the suspension tuning feels well-judged.
The steering is quick, precise, and unexpectedly communicative, further enhancing the experience. For drivers seeking extra sportiness, the Sport trims deliver sharper steering responses.
Although the Civic’s firm brake pedal offers solid feedback, its braking performance falls short of some competitors in terms of outright stopping power.
6. Honda CR-V
The Honda CR-V consistently ranks as one of America’s favorite compact SUVs. It appeals to families thanks to its spacious interior, excellent safety ratings, and unmatched dependability.
It’s not unusual to see older CR-Vs with over 200,000 miles still commanding respectable resale prices. In the used market, many buyers specifically look for CR-Vs because they know the vehicle can deliver years of trouble-free service, and that loyalty keeps prices strong across all model years.
7. Toyota Tundra
The Toyota Tundra has carved out a loyal following due to its durability. While it doesn’t outsell the Ford F-150 or Chevrolet Silverado in sheer volume, it offers something unique simplicity and proven reliability.
Unlike other trucks that underwent major design shifts, Toyota kept the Tundra straightforward for years, using engines and transmissions that could handle abuse.
This consistency has made it a top pick for buyers who value long-term reliability over flashy features. As a result, used Tundras often fetch higher resale prices compared to rival full-size trucks.
The Toyota Tundra comes with three available powertrains, each built around a twin-turbocharged 3.4-liter V-6. In the entry-level SR trim, the engine delivers 348 horsepower and 405 pound-feet of torque.
In most other versions, output rises to 389 horsepower and 479 pound-feet. The lineup also includes a hybrid option producing 473 horsepower, which we cover in a separate review. All configurations pair with a refined 10-speed automatic transmission.
Models equipped with four-wheel drive feature a part-time system, as Toyota doesn’t offer a full-time setup like some rivals do. Similar to the Ram 1500, the Tundra employs a coil-spring rear suspension, providing a more compliant and comfortable ride during everyday driving.
8. Jeep Wrangler
The Jeep Wrangler is almost immune to depreciation. While Jeeps often face criticism for quirks and maintenance issues, the Wrangler is in a category of its own.
Its unmatched off-road ability, open-air driving experience, and iconic design have cemented its place as an American classic. Buyers in regions like Arizona, Colorado, and California flock to used Wranglers for weekend adventures, and this demand keeps resale prices remarkably high.
Special trims like the Rubicon hold their value even better, with used models sometimes selling for more than new ones due to limited availability.
Jeep’s iconic boxy SUV continues to exude confidence and capability on the trail. Experienced off-roaders will appreciate testing the Wrangler’s limits while crawling over rocks and utilizing its clever technology, like disconnecting anti-roll bars, while newcomers will find it an approachable and reliable partner for their first steps into off-roading.
Part of what secured the Wrangler our 2019 SUV of the Year award was its significant improvements in on-road driving. Still, anyone transitioning from a typical car or crossover might describe the Jeep’s steering and handling as dated and agricultural.
Those compromises ultimately cost it a win in our budget off-road comparison, where it lost to the Ford Bronco Sport. However, when measured against its real rival, the full-size Ford Bronco, the Wrangler’s rugged construction and superior off-road capability earned it the edge.
A major advantage of the Wrangler is its extensive lineup of trims and powertrains. Choices span from a well-equipped plug-in hybrid to the high-performance 470-hp Rubicon Xtreme Recon, loaded with every off-road accessory imaginable.
Adding to its appeal, the Wrangler also leads the SUV market in resale value, typically retaining around three-quarters of its original cost after five years of ownership. It’s easy to see why its popularity endures.
No other off-road SUV matches the Wrangler’s variety of engine options. Buyers can choose from naturally aspirated, turbocharged, and diesel configurations, alongside a plug-in hybrid and the ferocious 470-hp V-8.
Every Wrangler comes standard with 4WD. While certain models offer a six-speed manual transmission, most are paired exclusively with an eight-speed automatic.
9. Toyota Highlander
The Toyota Highlander consistently delivers strong resale value for families looking at three-row SUVs.
It combines Toyota’s reliability with family-friendly practicality, making it a staple in suburban driveways across the U.S. Unlike larger SUVs that depreciate quickly due to high fuel consumption, the Highlander’s balance of efficiency and utility keeps demand steady.
Parents who buy them new often keep them for a decade, but when they do sell, they find eager buyers willing to pay a premium for a well-maintained Highlander.
The 2025 Toyota Highlander may not be the most exhilarating option among three-row SUVs, but it offers a smooth and composed ride that handles potholes and road imperfections with ease. For its size, it’s surprisingly manageable, and the steering feels nicely balanced.
Under the hood, every 2025 Highlander comes with the same engine: a turbocharged 2.4-liter four-cylinder generating 265 horsepower and 310 pound-feet of torque. This output is more than sufficient for everyday driving needs.
While it’s not designed for blistering speed, the Highlander has no trouble reaching highway pace or executing confident passes. One drawback is that the engine can sound a bit loud, particularly when pushed during heavy acceleration.
Also Read: 10 Cars That Withstand Daily Stop-and-Go Traffic
10. Subaru WRX
The Subaru WRX represents the enthusiast side of resale value.
Known for its rally heritage, all-wheel drive, and turbocharged performance, the WRX has built a strong following in the U.S. Used models, especially with manual transmissions, are highly sought after by enthusiasts who want an affordable performance car that handles well in all weather.
Limited editions and special trims often sell for above their original sticker price, showing how strong the demand remains. Unlike many sports sedans that depreciate into obscurity, the WRX stays relevant year after year thanks to its loyal fanbase and unique performance-to-price ratio.
Beneath the hood of the Subaru WRX sits a turbocharged 2.4-liter flat-four engine that generates 271 horsepower and 258 pound-feet of torque. Power is delivered through either a standard six-speed manual gearbox or an optional continuously variable automatic transmission (CVT). As expected, every WRX comes standard with all-wheel drive.
Choosing the CVT not only adds paddle shifters on the steering wheel but also unlocks three selectable drive modes. The range-topping GT trim, offered exclusively with the automatic, further enhances performance with adaptive dampers. Buyers can equip the WRX with either 17- or 18-inch wheels wrapped in summer performance tires.
On the road, the latest WRX impresses with a smoother ride and greater refinement compared to previous generations, while retaining its trademark driving excitement.
During our testing, the manual-equipped WRX accelerated to 60 mph in 5.5 seconds and completed the quarter-mile in 13.9 seconds at 101 mph. Interestingly, the GT model with its CVT posted a slightly quicker 0–60 mph run of 5.4 seconds, though it trailed in the quarter-mile, finishing in 14.1 seconds at the same 101 mph.
In the end, the cars that never lose their resale value share a few key traits: they’re reliable, desirable, and often carry a reputation that outlives the car itself.
Whether it’s a rugged Toyota SUV, a timeless Porsche sports car, or a dependable Honda commuter, these vehicles remain in demand no matter how many miles they rack up.
For American buyers, choosing one of these models means not only enjoying years of dependable driving but also protecting your wallet when it comes time to sell.
In a market where most cars depreciate faster than you can pay them off, these 10 stand out as the rare few that defy the rules of depreciation.
