Ferrari’s first fully electric model, the Luce, is shaping up to be unlike anything currently in the brand’s portfolio. With its official debut set for May, anticipation is high, not least from Sir Jony Ive, who has admitted he feels “anxious” about revealing the car to the world.
Ive, widely recognized for his work on the iMac G3, iPod, and iPhone, has played a central role in shaping the Luce’s interior through his design firm, LoveFrom, alongside co-founder Marc Newson.
According to an interview, Ive’s apprehension stems from the magnitude of the project. The Luce is not just another Ferrari; it represents the company’s first fully electric vehicle and signals the beginning of a new design era for the marque.
So far, Ferrari has only unveiled the cabin. Developed in close collaboration between Ive’s team and Ferrari’s in-house designers, the interior emphasizes physical controls and tactile interfaces rather than a screen-dominated layout.
At present, the exterior remains officially under wraps. Camouflaged test mules have been spotted, but details are limited. Independent renderings, including one by Instagram creator avarvarii, attempt to anticipate the production model’s proportions and surfacing.
These speculative images suggest a four-door, four-seat grand tourer with a stance and ride height reminiscent of the Ferrari Purosangue. While unofficial, such interpretations align with known details about the car’s layout.
Freed from the packaging constraints of a traditional internal combustion engine, the Luce is expected to adopt bold proportions enabled by its electric architecture. Reports point to a four-motor setup delivering approximately 1,000 horsepower.
Without the need for a front-mounted engine, designers have greater flexibility in shaping the car’s silhouette, potentially leading to a reinterpretation of classic Ferrari cues rather than an evolution of existing design themes.
The Luce’s importance extends beyond aesthetics. Ferrari has confirmed it will introduce five new models in 2026, with the Luce serving as the brand’s inaugural full battery-electric offering.
This positions the vehicle not as an experimental side project, but as a foundational step in Ferrari’s long-term electrification strategy.
Inside, Ive’s approach reflects a deliberate counterpoint to contemporary automotive trends. Rather than relying heavily on expansive touchscreens, the cabin favors physical interaction and material tactility.
This philosophy mirrors Ive’s broader design legacy, which has significantly influenced modern consumer electronics. Now, those principles are being applied to one of the most iconic automotive brands in the world.
When the Luce is officially revealed, it will not only introduce Ferrari’s first EV but also offer a clear indication of how the Prancing Horse intends to navigate the transition into an electric future.
