Luxury SUVs are known for their comfort, advanced features, and high price tags. However, not all of them hold their value well over time.
Some lose their worth at an alarming rate, making them poor investments for those hoping to sell them later. Factors like high maintenance costs, outdated technology, or a lack of demand in the used car market can cause depreciation.
Many luxury SUVs experience steep depreciation within just a few years. Some models lose nearly half their value after three to five years of ownership.
While this might be bad news for original buyers, it can be a great opportunity for those looking to buy a high-end SUV at a lower price. Understanding which models lose value the fastest can help buyers make informed decisions.
Luxury vehicles often require expensive upkeep, which can reduce their resale value. High repair costs, costly replacement parts, and declining reliability can make used luxury SUVs less attractive to buyers.
Additionally, rapid advancements of technology can quickly make older models feel outdated, further reducing their demand in the second-hand market.
Brand reputation also plays a role in depreciation. Some luxury brands are known for long-term reliability, while others struggle with issues like poor resale value and expensive repairs.
SUVs from brands with a history of depreciation problems are more likely to lose their value quickly, making them risky choices for those who plan to resell their vehicle in the future.
Despite their rapid depreciation, some luxury SUVs still offer great performance, comfort, and features. Buyers who prioritize these factors over resale value can find incredible deals on used models.
Whether you’re shopping for a bargain or just curious about which luxury SUVs lose value the fastest, this list will help you understand which vehicles drop in price the most after purchase.
12) Maserati Quattroporte
Maserati is known for making stylish and exotic cars with a distinct Italian flair. However, the Quattroporte struggles to hold its value over time. It ranks first on the list of vehicles with the highest five-year depreciation, losing 64.5% of its value. This is due to its high starting price, average interior quality, and reliability concerns.
The Maserati Quattroporte comes with a twin-turbo 3.0-liter V6 engine that produces 424 horsepower and 406 lb-ft of torque. It is paired with an eight-speed automatic transmission and features an all-wheel-drive system.
The car can go from 0 to 60 mph in just 4.3 seconds and has a top speed of 179 mph, making it a strong performer.
For 2024, Maserati simplified the Quattroporte lineup to just one trim level, the Modena Ultima. This well-equipped model comes with luxury features such as heated and ventilated front seats, heated rear seats, a Harman Kardon premium sound system, GPS, and smartphone compatibility.
Despite these features, the high price of $139,000 makes it difficult to compete with rivals like the BMW 7 Series, Porsche Panamera, and Genesis G90.
One of the biggest disappointments for Maserati fans is the removal of the Ferrari-derived V8 engine, which was a major attraction of previous models.
Without it, the Quattroporte loses some of its unique appeal, making buyers look at other luxury options that offer better value, more advanced technology, and greater reliability.
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While the Quattroporte offers exotic styling, solid performance, and plenty of standard features, it has some drawbacks.
It only comes in one expensive trim, has a six-figure price tag, and requires costly maintenance. Combined with its history of reliability issues, these factors make it a risky investment for long-term ownership.
11) BMW 7 Series
The BMW 7 Series is a high-end luxury sedan known for its elegant design, cutting-edge technology, and powerful performance.
It offers a smooth and comfortable ride, making it a top choice for those who want a premium driving experience. However, despite its impressive features, the 7 Series loses value quickly, with a five-year depreciation rate of 61.8%.
One of the main reasons for this depreciation is its high starting price, which increases significantly with optional features and upgrades.
While the base model stays under six figures, adding advanced packages and trim-level enhancements can push the cost above $100,000. This high initial price makes it more vulnerable to depreciation compared to some rivals.
Another contributing factor is BMW’s history of reliability concerns. The 7 Series, like many luxury cars, is expensive to maintain and repair. Over time, these costs add up, making ownership less appealing in the used car market. Potential buyers often prefer vehicles with lower maintenance costs, further affecting resale value.
The BMW 7 Series comes in three different powertrain options. The 740i features a turbocharged 3.0-liter six-cylinder engine, producing 375 horsepower.
The 750e xDrive is a plug-in hybrid with 483 horsepower, while the top-tier 760i xDrive boasts a turbocharged 4.4-liter V8 engine, delivering 536 horsepower. All models come with an eight-speed automatic transmission and impressive acceleration.
Luxury is a major highlight of the 7 Series, offering premium materials, heated seats, ambient lighting, and advanced infotainment features.
The top trim includes ventilated seats and high-end audio systems. Despite its many advantages, the cost of ownership remains high due to expensive repairs and optional driver-assist features that are not included as standard.
10) Maserati Ghibli
The Maserati Ghibli is a stylish Italian luxury sedan, but it struggles to hold its value over time. With a five-year depreciation rate of 61.3%, it loses value rapidly, making it one of the worst in its class for resale.
This steep drop in price is due to its high original MSRP, average interior quality, and poor reliability history.
One of the biggest concerns with the Ghibli is its price compared to rivals. It starts at a high price but doesn’t offer the same level of luxury or reliability as other premium sedans.
While it has an elegant exterior design, the interior does not live up to expectations. Many cabin parts are shared with cheaper models, making it feel less luxurious than its cost suggests.
Despite these drawbacks, the Ghibli does have a strong presence on the road. It comes with two engine options: a turbocharged 3.0-liter V6 that produces between 345 and 424 horsepower and a turbocharged 3.8-liter V8 that delivers 580 horsepower.
Both versions come with an eight-speed automatic transmission, and the V8 model offers impressive acceleration, reaching 0-60 mph in just four seconds.
While the Ghibli’s interior may not be the best, it does come with several luxury features. The base GT trim includes leather seats, power-adjustable front seats, a heated steering wheel, and wireless connectivity.
It also has a good number of driver assistance and safety features. However, the rear seats are a bit cramped, making it less comfortable for passengers.
For those looking for a luxury sedan, buying a used Ghibli might be a smarter option. Used models often sell for $20,000 to $30,000, significantly lower than the original price. However, the cost of maintenance and repairs can still be high, making long-term ownership expensive.
9) Jaguar XF A Luxury Sedan with Weak Resale Value
The Jaguar XF is a stylish British luxury sedan that delivers a smooth and comfortable driving experience. It has a bold and refined design, making it an attractive choice for those who prefer a more understated luxury car. However, the XF struggles to hold its value, with a five-year depreciation rate of 57.6%.
One of the main reasons for this depreciation is Jaguar’s weaker brand recognition compared to BMW, Mercedes-Benz, and other rivals.
Many buyers find the XF’s styling too subtle, lacking the flashy appeal of competing luxury sedans. This has led to lower demand in the used car market, making the XF available at a significant discount after just a few years.
Under the hood, the Jaguar XF comes with two engine options, both being turbocharged 2.0-liter four-cylinder engines. The P250 variant produces 246 horsepower and comes with rear-wheel drive, while the P300 delivers 296 horsepower and features all-wheel drive.
Both models have an eight-speed automatic transmission, providing a balanced blend of performance and efficiency. The XF is not as powerful as some sports-oriented luxury sedans but still offers a refined and comfortable ride.
Inside, the Jaguar XF provides a well-equipped cabin with premium materials and modern technology. Standard features include leather seats, ambient lighting, a GPS system, wireless device charging, and a large touchscreen infotainment system.
The P300 model has a unique interior package to highlight its upgraded status. Buyers can further customize the XF with optional packages, such as a sporty Dynamic package or additional styling elements like a trunk lid spoiler.
While the XF may not be the most exciting luxury sedan, it offers a comfortable and well-equipped driving experience. For those looking for a luxury sedan at a lower cost, buying a used XF can be a great deal.
However, its low resale value and lack of competitive performance make it less appealing for those seeking long-term ownership.
8) Audi A7
The Audi A7 is a luxury sedan with a sporty design, offering a stylish alternative to the more traditional Audi A6. Its sleek roofline and hatchback-style trunk make it stand out, giving it a bold and modern look. However, like many luxury cars, the A7 loses value quickly, with a five-year depreciation rate of 57.2%.
One major reason for this depreciation is Audi’s reputation for costly maintenance and unpredictable reliability. While the A7 offers excellent performance and high-end features, owning one can be expensive in the long run.
Many buyers prefer to purchase slightly used models, as they lose up to 45.5% of their value in just three years. This makes a pre-owned A7 a better financial choice than a brand-new one.
The A7 is powered by a turbocharged 3.0-liter V6 engine that produces 335 horsepower and 369 lb-ft of torque. It comes with a seven-speed automatic transmission and Audi’s signature Quattro all-wheel-drive system, ensuring strong road grip and confident handling.
The A7 can go from 0 to 60 mph in 5.2 seconds, making it a capable performer, though not as fast as some rivals in its class.
Audi offers the A7 in three trims: Premium, Premium Plus, and Prestige. Even the base model comes well-equipped with leather seats, heated front seats, three-zone climate control, a dual-screen infotainment system, and smartphone connectivity.
Higher trims add features like a heads-up display, ventilated and massaging front seats, heated rear seats, and advanced driver-assist systems. There are also multiple upgrade packages, allowing buyers to customize the car to their liking.
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While the Audi A7 is a stylish and powerful luxury sedan, it comes with drawbacks. The sloping roofline limits headroom in the rear seats and can reduce visibility.
Additionally, Audi’s reliability can be unpredictable, and repair costs are high. For those who want a luxurious and sporty ride, a used A7 may be the best way to get a good deal without paying full price.
7) Audi A6
The Audi A6 is a high-end luxury sedan that shares many similarities with the Audi A7 but comes with a more traditional design.
Unlike the A7, the A6 does not have a hatchback or a sloping roofline. This gives it more headroom and better visibility, making it a more practical choice for those who prioritize comfort. However, its cargo space is smaller since it lacks the A7’s hatchback utility.
Despite its refined driving experience and premium features, the A6 struggles with depreciation. Over five years, it loses about 56.3% of its value.
This is mainly due to its high initial price, expensive maintenance costs, and Audi’s reputation for average reliability. Many luxury buyers choose more trusted brands like BMW or Mercedes-Benz, making used A6 models a better deal than buying new.
The Audi A6 comes with two engine options: a turbocharged 2.0-liter four-cylinder that produces 261 horsepower and a turbocharged 3.0-liter V6 that delivers 335 horsepower. Both engines are paired with a seven-speed automatic transmission and Audi’s Quattro all-wheel drive, ensuring smooth and controlled handling.
The V6 model is the quicker of the two, reaching 0-60 mph in just 5.1 seconds, while the four-cylinder takes 5.8 seconds. Both versions have a top speed of 130 mph.
There are three trim levels: Premium, Premium Plus, and Prestige. Even the base Premium trim includes leather seats, heated front seats, large digital screens, wireless smartphone connectivity, and GPS.
Higher trims add premium features like dual-pane acoustic glass, heated rear seats, and massaging front seats. Buyers can also choose from multiple optional packages to customize their A6, though these upgrades add to the already high price.
While the Audi A6 is a stylish and comfortable luxury sedan, it has drawbacks. Its reliability is not the best, and its resale value is weak. Additionally, the trunk space is smaller than some competitors. For those looking for a premium experience at a lower cost, a used A6 might be the smartest choice.
6) 2021 Land Rover Discovery
The 2021 Land Rover Discovery is a luxury SUV that combines comfort, performance, and off-road capability. It offers smooth driving on the road while also excelling in off-road conditions, making it a versatile choice for adventure lovers. With a well-designed cabin filled with high-quality materials, the Discovery offers a premium driving experience.
It’s an SUV that stands out not only for its road manners but also for its towing capacity and power, making it a great option for those needing both luxury and utility in one package.
The Discovery is powered by a 3.0-liter twin-turbocharged 6-cylinder mild-hybrid engine, which produces 355 horsepower and 369 lb-ft of torque. This powerful engine is paired with an 8-speed automatic transmission and a 4WD driveline, giving the SUV great capability on various terrains.
Despite its size, the Discovery remains fairly efficient, offering 18 MPG in the city and 24 MPG on the highway. One of its strongest selling points is its impressive towing capacity of 7,716 pounds, which makes it perfect for hauling large loads or towing a boat or trailer.
While the Discovery is a luxurious and capable vehicle, it does experience significant depreciation over the first three years, with a residual value of 56.07%.
This could be a concern for owners planning to sell or trade in their vehicle within that time. However, its rugged nature and versatility may encourage owners to hold onto it longer, especially if they value its ability to handle a variety of driving situations.
When it comes to reliability, the Discovery requires some maintenance. The average yearly maintenance cost is around $719, and over the first 10 years, owners can expect to spend about $17,034 on maintenance.
With only one recall, the Discovery proves to be relatively reliable, though its maintenance costs should be considered by potential buyers looking for a long-term vehicle.
5) 2022 Toyota Highlander Hybrid
Toyota is a well-known name in the hybrid industry, with many of its models offering excellent reliability and value.
The 2022 Toyota Highlander Hybrid is a great example of this, proving that even a three-year-old hybrid SUV can still be a smart choice. Toyota is ranked among the top three brands for reliability, both for new and used vehicles.
This means that buyers can trust the Highlander Hybrid to last for years without major issues. Toyota also keeps its pricing reasonable, with many new models starting in the $20,000 to $30,000 range.
For used models, the value is even better, making the Highlander Hybrid a strong option for those looking for a fuel-efficient and practical SUV.
Many buyers worry that purchasing a used vehicle means missing out on modern features or dealing with outdated technology.
However, the 2022 Highlander Hybrid is still very competitive in today’s market. It offers a balance of performance, reliability, and fuel economy that makes it a worthwhile investment.
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The combination of Toyota’s strong reputation, the Highlander’s hybrid efficiency, and its practical design make it a great choice for families or individuals who want an SUV that can go the distance without breaking the bank.
4) BMW 5 Series
The BMW 5 Series is one of the most well-rounded models in the brand’s lineup. It is spacious enough to seat adults comfortably while maintaining a sporty and engaging driving experience. The starting price is just under $60,000, which is reasonable for a luxury mid-size sedan.
However, sedans are losing popularity in today’s market, and many other options provide a better value. This, combined with BMW’s history of costly maintenance and average reliability, causes the 5 Series to lose its resale value faster than some competitors.
Inside, the 5 Series comes well-equipped with modern technology and comfort features. Even the base model includes synthetic leather seats, heated front seats, a large infotainment screen, a digital driver display, GPS navigation, and a high-quality sound system.
It also has several driver-assist and safety features, making it a practical luxury sedan. However, many premium features, such as advanced driver aids and luxury materials, are only available as expensive add-ons. This means that buyers looking for the best version will have to pay significantly more.
One of the biggest strengths of the 5 Series is its ability to be customized. Buyers can choose from numerous optional packages and standalone features to create a car that fits their needs.
While this adds versatility, it also increases costs. Some may find it frustrating that high-end features are not standard, especially in a luxury sedan. However, this flexibility allows budget-conscious buyers to get a well-equipped car without overspending.
3) Mercedes-Benz S-Class
The Mercedes-Benz S-Class represents the highest level of luxury in the brand’s sedan lineup. It is packed with high-end features, advanced technology, and top-tier comfort.
However, with a starting price of over $118,000, it is a costly choice in today’s market, where many buyers seek more affordable alternatives.
Despite its steep price, those who appreciate luxury without compromises find the S-Class worth every penny. It offers unmatched comfort, cutting-edge technology, and an elegant presence that few other sedans can rival.
Like many expensive luxury cars, the S-Class loses value rapidly after purchase. It can drop over 40 percent in just three years, making it a poor choice for those looking for long-term value retention.
However, this depreciation makes used S-Class models an attractive option. Buyers can find well-equipped, lightly used versions at prices more than 30 percent lower than the original MSRP. This makes the used market a great place to get a nearly new S-Class at a more reasonable price.
Even the base model S-Class is loaded with premium features. The Luxury trim includes leather seats with heating, ventilation, and massage functions, wireless charging, adaptive air suspension, and advanced driver assistance.
The higher Pinnacle and AMG trims add even more luxury, such as heated and ventilated rear seats, rear-seat wireless charging, rear-axle steering, and a high-end sound system. This ensures that all S-Class models provide an ultra-comfortable experience.
2) Volvo S90
The Volvo S90 represents Swedish luxury with a focus on elegance and safety. However, Volvo’s luxury status isn’t as strong as brands like Mercedes-Benz or BMW, and its average reliability ratings don’t help its value retention.
The S90 loses more than half of its original value in five years, which translates to an estimated $35,365 loss. With a starting price of nearly $60,000, this depreciation makes it a much more affordable option in the used car market, especially for buyers prioritizing safety and modern technology.
The latest Volvo S90 comes with two engine choices. The standard B6 model features a turbocharged 2.0-liter four-cylinder engine that produces 295 horsepower and 310 lb-ft of torque.
The T8 plug-in hybrid version is more powerful, delivering 455 horsepower and 523 lb-ft of torque. Both models use an eight-speed automatic transmission and come with all-wheel drive.
The B6 accelerates from 0-60 mph in 6.2 seconds, while the T8 is much quicker at 4.6 seconds. Despite this performance, the gas-only version struggles to compete with other luxury sedans in its class.
Volvo offers two trims for the S90, with both powertrains available in either trim. The entry-level Plus trim includes high-end features like four-zone climate control, leather upholstery, heated front and rear seats, and an advanced Google-based infotainment system.
The S90 also stands out with its extensive safety features, which include numerous driver-assist technologies. Volvo is known for its safety advancements, often outperforming competitors in this area. However, the brand’s lower desirability in the luxury market and limited trunk space make it a less attractive option for some buyers.
The Volvo S90 is an excellent choice for those who value safety, technology, and a sophisticated design. The plug-in hybrid model offers better fuel economy, making it a practical option.
However, its high depreciation, average reliability, and less engaging performance make it a tough sell compared to rivals. If you’re looking for a safe and luxurious sedan at a bargain price, a used S90 might be worth considering.
1) BMW 3 Series
The BMW 3 Series is a popular choice for those looking for a small luxury sedan with a sporty edge. It offers excellent road performance and sharp handling, making it fun to drive even in everyday situations.
While its starting price is reasonable compared to other luxury cars, its long-term value suffers due to BMW’s reputation for high maintenance costs and below-average reliability. However, this makes it a good choice for buyers looking for a used luxury sports sedan at a lower price.
The 3 Series comes with two engine options. The base model, the 330i, has a turbocharged 2.0-liter four-cylinder engine that produces 255 horsepower and 295 lb-ft of torque. The more powerful M340i model features a turbocharged 3.0-liter six-cylinder engine, delivering 386 horsepower and 369 lb-ft of torque.
Both models come with an eight-speed automatic transmission and offer rear-wheel drive as standard, with all-wheel drive available as an option. The 330i reaches 0-60 mph in 5.4 seconds, while the M340i is much quicker at 4.1 seconds. Both versions have a top speed of 155 mph.
The BMW 3 Series has two trims: the 330i and the M340i. The 330i comes with high-quality features like three-zone automatic climate control, synthetic leather seats, power-adjustable front seats and mirrors, a modern curved display, and some basic driver-assist features.
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The M340i adds sportier elements, such as an aerodynamic body M Sport suspension, and a more powerful engine. There are also many optional upgrade packages, allowing buyers to customize the car to their preferences. However, these add-ons can quickly increase the price.
While the BMW 3 Series is a refined and stylish sedan with strong performance, it has some downsides. BMW’s reliability issues and expensive maintenance make ownership costly, and many advanced safety and driver-assist features are not standard.
For buyers who want a luxurious yet sporty sedan without paying the full price of a new one, a used BMW 3 Series might be a smart choice.
