Lucid’s New Car: Affordable Luxury for $48,000

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2025 Lucid Gravity EV Release date
2025 Lucid Gravity EV

Lucid Motors, an electric vehicle startup, is planning a new midsize car priced competitively with Tesla’s Model Y Long Range. CEO Peter Rawlinson even hinted it might be slightly cheaper, targeting a price tag of around $48,000. This is a downward revision from their initial estimates of around $50,000.

It’s important to note that this car, nicknamed Project Midsize, is still a few years out (late 2026 production start). So, the price could change depending on material costs and customer demand. Other companies have had to adjust EV prices for these reasons in the past.

Lucid Air Enhanced Performance, Range, and Luxury in 2024 Models
Lucid Air Enhanced Performance, Range, and Luxury in 2024 Models 

Lucid hasn’t revealed the final design yet, but they’ve teased a midsize crossover SUV shape under a cover. This new platform is crucial for Lucid’s future success. Their current luxury sedan, the Air, is impressive but expensive and hasn’t sold as well as hoped.

They aim to produce 9,000 Airs this year, which is similar to 2023. According to Rawlinson, this isn’t due to production limitations but rather a focus on building brand awareness and demand for the Air. They believe sales will follow as more people experience the car.

Car: Affordable Luxury for $48,000">
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Aldino Fernandes

By Aldino Fernandes

Aldino Fernandes brings street-level passion and global perspective to the world of automotive journalism. At Dax Street, he covers everything from tuner culture and exotic builds to the latest automotive tech shaping the roads ahead. Known for his sharp takes and deep respect for car heritage, Aldino connects readers to the pulse of the scene—whether it’s underground races or high-performance showcases.

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